CDMS and Betfair Win Best Strategic Partnership


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Intelligent communications provider CDMS triumphed at the Marketing Direct Connect Awards in the “Best Strategic Partnership” category for their work with global online betting exchange Betfair.

Grosvenor House, in London’s Park Lane housed the leading industry event on Tuesday 23rd September which awarded the CDMS campaign “Betfair raises the Stakes”. The award winning campaign involved implementing and managing a single customer view (SCV), as well as the ongoing provision of campaign planning and customer analytics for the delivery of multi-channel campaigns in 48 hours.

The judges selected examples of outstanding campaigns, strategies, projects or performance, with proven successful results. In particular the “Best Strategic Partnership” scooped up by CDMS rewards for the best work delivered for a client on a direct marketing campaign or project taking into consideration strategic apporach, innovation and overall effectiveness. A firm understanding of the client’s business and a proven return on financial investment were important factor in achiving this recognition.

“We are thrilled to have received such a prestigious award. Getting customer data right and great communication are at the heart of all successful relationships and in our months of work with Betfair we worked hard to immerse ourselves in the business and understand its issues and points of pain,” Chris Brooks, Sales & Marketing Director at CDMS comments. “This award recognises the high levels of service which we dedicate to our customers and the real difference that a well built single customer view and effective communication strategy can make to a growing organisation like Betfair.”

Antony Lea, Senior Marketing Manager at Betfair added, ” When Betfair put the project out to pitch, one of the key things that we were looking for was flexibility. Now, not only are we hitting our targets and dealing with constantly changing data on a daily basis, but Betfair is prepared for sustained and innovative campaign levels. We are constantly working with CDMS on new product ideas and looking at how they can help us enhance our customer communication strategy.”


For more information, please contact:
Josephine Ornago ([email protected])
Elena Ivanyushenkova ([email protected])
Tel. 020 7402 0510

About CDMS:
CDMS provides intelligent marketing solutions by turning clients’ data into an asset, and providing the tools and expertise to utilise this to increase the value of their communications. From data cleansing, enhancement and analysis to hosted campaign management, billing and statementing, to multi-channel execution, CDMS provides the whole range of direct marketing services to ensure maximum return on investment.

The integration of cutting-edge software, reference data, high quality services, delivery options and expertise deliver purpose built Marketing Services Solutions. With over 45 years of experience in the Direct Marketing industry, CDMS have built long-term partnerships with many blue-chip Financial Services and Retail organisations, founded on helping them to deliver profitable marketing strategies. CDMS have been noticeably successfully in the Government, Leisure and Travel industries. For more information, visit

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