Businesses Add Click-to-Call Technology to Their Websites, See Immediate Benefits


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WICHITA, Kans., August 11, 2009 — Bold Software announced today that since launching its click-to-call offering, BoldCall Express ( in April, customers are seeing immediate benefits of this inexpensive, but powerful click-to-call technology as a way to connect with website visitors.

BoldCall Express customer Coilcraft ( is a leading global manufacturer of electronic components for customers in the telecommunications, computer, instrumentation and consumer electronics industries. When colleagues prompted John Stellberg, Coilcraft’s Director of Marketing Communications, to add click-to-call to the company’s website, he was admittedly skeptical of whether the technology would make a difference. After researching his options, Stellberg settled on Bold Software’s BoldCall Express largely because of its competitive pricing and how easy it was to get up and running. “I figured we would give it a try and we might get five calls in one year,” said Stellberg. “As it turns out, BoldCall Express has proven to be well worth it. At this pace, we’ll probably get 300 calls by year’s end and, perhaps most importantly, customers who use the tool are thanking us for offering click-to-call.”

The company has had such a positive experience using BoldCall Express at their online ordering pages that Coilcraft is planning to add the technology to other areas of the company website.

For BoldCall Express customer Illinois Back Institute (, the decision to add click-to-call technology to their site sprung from its desire to provide patients with the very best service. Without knowing too much about the technology, Head of Marketing Gordon Chastain signed up for the free, five-day trial of BoldCall Express. Immediately, the Illinois Back Institute noticed calls coming in through BoldCall Express. At the end of the free trial, Chastain was eager to extend the service.

“We’re dealing with people who are in pain. It doesn’t matter what time of day or night, these are people who want to have someone on the phone who can answer their questions,” said Chastain. “With BoldCall Express, I’m giving our patients and prospective patients another way to reach us and we’re able to speak with them and schedule an appointment right then and there.”

“When we introduced BoldCall Express, we wanted to provide businesses with an affordable, easy way to realize the benefits of click-to-call technology at their website,” said Bold Software President and CEO, Steve Castro- Miller. “We believe that click-to-call technology can significantly boost online lead gen efforts and we love hearing from our customers that BoldCall Express is connecting them with website prospects – something all businesses need in today’s economic climate.”

A Powerful Lead Generation Tool for Websites
BoldCall Express helps businesses get the most from their website. It includes an invitation feature that proactively engages visitors to the website and encourages them to talk with the business. With one click, visitors to the site can request someone from the company call them at a specific number. Those calls can be routed to any number the business chooses – even a mobile phone.

BoldCall Express also provides businesses with invaluable intelligence about the calls that come through the site. Before picking up with phone, BoldCall Express provides business owners with the name of the caller, their city of origin, and the web page from which they requested the call. It also tells the website owners whether the caller has phoned before.

For more information about BoldCall Express, including a free, five-day trial, please visit

About Bold Software:
Bold Software LLC, offers a comprehensive product line of website communication solutions that are designed to help businesses of any size improve online support and increase sales. Using Bold Software’s live chat software, click-to-call, email management and active co-browsing tools, businesses can quickly and effectively engage visitors on their website. All of Bold Software’s offerings are designed with a flexible breadth of capabilities that allow its broad base of customers – ranging from small, standalone businesses to large enterprises – to customize the software to meet their specific needs. The company is headquartered in Wichita, KS, with thousands of customers around the world. For more information about Bold Software, please visit or call 1-866-753-9933.

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