Business blogging from the heart


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Sounds weird, right? Hmmm. Maybe not too weird.

I’m an emotional being…sometimes too emotional. But as an artist/writer/creative type, I feed off emotion. It paves a way for me. That’s the first point.

Point number two: I’m an entrepreneur…a businesswoman. I help businesses blog and build relationships online. I help teach them how to be real with their audience and help build their audience. That being said, a question that often arises is, “What should my blog be about?”

My response? Everything.

Now, you may be thinking, “what about target audience?” or “what about business?”
Yes, all that too. The thing is, there really is no right or wrong way to write a blog. And there’s really no ‘this thing’ or ‘that thing’ that it should be about. Sure, if you’re a business, you definitely need a blog about that business, but it doesn’t have to be ONLY about business stuff. Sometimes I write about business, sometimes I write about passion. Sometimes I write about other people’s businesses, and sometimes I write about music…or my daughter.

The thing is, pretty much anything we write about can circle back around to what we’re passionate about. It’s more a matter of just doing it. Chris Brogan is brilliant at this. He can take some random thought or experience that happened in his life that exact day, and mold it into a couple paragraphs of relatable brilliance that typically circles back to business and the humanization of it.

My advice…don’t think too hard. Just do. And if you’re still not sure, have someone go over your blog post before you post. Write about your experiences and how they’ve made you learn about X lesson. Write about something your child did that made you think back to how you could relate to others in the workplace. Make business personal. That’s when people really relate to you.

Republished with author's permission from original post.

Lindsay Manfredi
Lindsay Manfredi, writer, ghost blogger, and social media rock star, founded Linzstar, Inc. in 29 to help small and large companies create a more effective and profitable online presence.


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