Bsquared and E.G. Insight Showcase B2B Customer Relationship Best Practices to International Aerospace Community


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Wednesday, April 15, 2009 – For the fifth year in a row, Bsquared has been invited to attend the International Aerospace Quality Group (IAQG) General Assembly Forum, 20th – 24th April in Phoenix, Arizona. For more information about IAQG, visit The forum brings together representatives of the aerospace community from across the globe. The purpose of the IAQG is to implement initiatives that make significant improvements in quality and reductions in cost throughout the value stream, thereby improving the performance of the organization.

This year, Bsquared is delighted to be able to support the event with their strategic partner, E.G. Insight, based in St. Paul, Minnesota. Bsquared and E.G. Insight, specialists in business-to-business (B2B) customer relationships, are one of only nine companies featured in the Performance Excellence Marketplace (PEM). The PEM showcases companies recognized as making a best practice contribution to the aerospace and defense industry.

For the first time, E.G. Insight Managing Partner Gary Gerds will be joining Rob Brickle at the IAQG event. E.G. Insight helps Global 1000 companies design and implement customer feedback processes and drive positive change through the voice of the customer. Their clients include an array of industrial manufacturers, including multiple clients in the aerospace industry.

Brickle, Managing Director of Bsquared, said,

“We’re immensely pleased and flattered to be invited back to the IAQG General Assembly. Working with the aerospace and defense industry for many years now, we’ve seen a big shift in the focus on the customer as the most important driver of change in these companies. The IAQG has a mission to improve customer satisfaction and relationships through on-time and on-quality delivery of products and services. Our message to delegates will be that listening to the customer effectively is the first mission-critical step in the process. It is also particularly important for us to be here with our partners E.G. Insight. This provides a unique opportunity for the IAQG attendees and truly demonstrates our global footprint and presence in the aerospace and defense industry.”

Gerds commented,

“I’m thrilled to be a part of this event with our partners at Bsquared. It’s an opportunity for us to learn more about the key issues for global players in the aerospace industry. We can also share some of the things we’ve learned from the feedback we’ve gotten from our clients. The market forces are constantly shifting, so it’s critical that industry leaders have structured processes in place to listen to their customers. Building our worldwide footprint with Bsquared is also important because it gives us even more reach and the ability to serve the largest organizations in the aerospace and defense industries.”

Brickle continues,

“The key to durable relationships, loyalty, and profitable growth is to inspire high levels of confidence with the most influential people in your most important customers. If they’re confident that you understand their issues and have a business improvement program in place that delivers for them over the long term, then they will be easier to do business with, stay loyal, and be closed to competitors’ advances. Achieving this requires a process suitable for senior people with strategic issues. CRp methods have been proven to work, and we’re looking forward to showcasing it to more IAQG members in the future.”

For more information about the Customer Review process, visit or where you can listen to and read case studies from aerospace and defense companies using the CRp methodology.

Media inquiries: For more information or media enquiries, please contact Nick Wassenberg at +1.651.288.1460, [email protected] or Sam Fitzgerald at +44 (0)208 939 3840, [email protected].

About Bsquared
Bsquared Consulting specializes in helping organizations drive the maximum value from their business-to-business customer relationships. We will help you to find out directly from your customers the factors that will increase their confidence, loyalty, and desire to spend with your company. We will also help you improve your operational effectiveness right the way through your value chain from customer facing departments to your suppliers.

About E.G. Insight
E.G. Insight helps worldwide Global 1000 companies develop and implement feedback processes that yield a better understanding of the current health of critical business relationships, and further assists clients to use that data to make better business decisions and guide organizational improvement.

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