BPT Partners Announces 2007 Steppin’ Out Award Winner


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ATLANTA and Washington, DC – May 8, 2007 – BPT Partners, a global leader in CRM Certification training and education and Industry Research announced salesforce.com as the winner of its 2007 Steppin’ Out Award. “Salesforce.com is one of the most innovative companies in the customer centric space,” said Paul Greenberg, Chief Customer Officer of BPT and author of the best-selling CRM at the Speed of Light. “They won not only because they are able to dominate a market, but can create markets at extraordinary speed.”
Salesforce.com has a vision and worldview fully integrated into its strategy and its product/services map. They have been consistent in maintaining their strategy to become an agnostic platform and be the ubiquitous technology and architecture for what salesforce.com Founder and President, Marc Benioff, calls the “Business Web.”
The Steppin’ Out Awards originated with the 3rd edition of Greenberg’s book CRM at the Speed of Light. The award is given out for the combination of excellent customer engagement and experiences with market impact that goes beyond any single customer. In order to win the award, the victor has to show not only an ability to make an impact, but to sustain the impact through the years. Steppin’ Out Awards are the only awards in the industry that look at a CRM company’s vision, strategy, corporate worldview and how well integrated it is into the company’s plans and roadmaps. It uniquely examines what the customer ecosystem is saying and doing with the company, and how well the company stays ahead of the curve.
“Salesforce beat the other five finalists in a very close battle,” said Greenberg, “but what put them over the top was that they have been able to execute on their strategies and identify the trends that the customers of the present and future are driving – and then develop the institutional presence to capture the business opportunities. No one else did it as well. We applaud salesforce.com for their award.”
Greenberg also noted how well the other finalists have done, adding, “The industry’s future will be exciting to watch.” The other five finalists, in no particular order, were NetSuite, Microsoft, Zoho, Rearden Commerce and Neighborhood America, an enterprise social networking leader.
Check out Greenberg’s blog entry, The BPT Steppin’ Out Awards: http://the56group.typepad.com/pgreenblog/2007/05/the_bpt_2007_st.html
About BPT Partners, LLC
BPT Partners is a leading provider of CRM certification training, consulting, research and resources. With corporate headquarters in Atlanta, the company also has offices in Dallas and Washington, DC as well as partnerships throughout the world. BPT Partners can provide a full range of CRM solutions from CRM strategy to the delivery of top CRM talent to augment your in-house resources. Founded in 2005, BPT Partners has a unique composition and business model, providing CRM solutions in both cutting edge and the classic strategies and processes that made CRM one of the most powerful and successful business approaches in decades. BPT’s partners and subject matter experts are notable professionals who have won critical acclaim for their industry thought-leadership, methodology development and best-practices. For more information, visit www.bptpartners.com.

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Press/Analyst Contact:
Elizabeth Fairleigh
thE Connection, Inc.
[email protected]

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