Bold Software Announces an Enhanced Version of BoldChat Basic, a Powerful Live Chat Product Designed for Small Businesses

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Small e-Businesses benefit from a powerful set of live chat features, including proactive chat invites, reporting capabilities and benchmarking.

Wichita, KS (November 19, 2009) — Bold Software today announced new enhancements to BoldChat Basic, a live chat offering designed with small businesses in mind. New features of the product include the ability to send proactive invitations, a summary report that’s automatically emailed to the customer and a set of live chat benchmarks that help business owners understand what they should be getting from their product – with recommendations to help get them there.

“Direct interactions with website visitors yields better results for all businesses – large or small,” commented Bold Software President and CEO Steve Castro-Miller. “With BoldChat Basic, small businesses get access to effective web communication tools at affordable prices.”

BoldChat Basic Provides More Value to Small Businesses
Cost effective and easy-to-deploy, BoldChat Basic was designed to make it easy for small businesses to reap the benefits of live chat at their websites. By offering a set of new and enhanced features to BoldChat Basic, Bold Software is adding value to the live chat implementation and helping small businesses maximize their online connection with website visitors. BoldChat Basic’s new and enhanced features include:
• Website owners can, with the simple click of a button, target a website visitor and send them a proactive invitation to chat.
• Customers can choose from a gallery of more than 70 such invitation designs.
• A new summary report including critical data is automatically generated and emailed each week.
• The report also compares their site’s activity against BoldChat-recommended benchmarks, and provides guidance for live chat optimization
• Basic includes the ability to encrypt chats to ensure the confidentiality of chat sessions with e-tailers
• Website owners also have the ability to search complete chat and visit histories

BoldChat Basic Special Pricing
Customers who are on board by February 28, 2010, will receive the first two licenses for $29, which is typically the price for each license. For as long as they are a BoldChat Basic customer, they will continue to receive this special pricing. This promotional offer was designed for the business owner who experiences a busy holiday season and would benefit from an additional BoldChat Basic license.
For any additional licenses as well as for customers who sign up after February 28, 2010, the price is $29 per license.

About Bold Software:
Bold Software LLC, is a leading provider of world-class web communication tools designed to help businesses improve online support and increase sales. Using Bold Software’s live chat, click-to-call, email management, and active co-browsing tools, businesses can quickly and effectively engage visitors on their website. Bold Software sells a wide variety of competitively-priced products under the BoldChat, BoldCall, and BoldCCM brand names. Businesses of all sizes – from small proprietorships to large ecommerce enterprises – can provide more intelligent online customer interactions and close more sales using Bold Software solutions. The company is headquartered in Wichita, KS, with thousands of customers around the world including 3M, American Cancer Society, Corel, Dean & DeLuca, and ViewSonic. For more information about Bold Software, go to www.BoldSoft.com or call 1-866-753-9933.

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