BlueHornet Teams Up with SeeWhy to Optimize Website Conversion


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BlueHornet Networks and SeeWhy Join Forces to Boost Website Conversion with
Automated, Real-time Email Follow Up

ANDOVER, Mass. – October 15, 2009 -BlueHornet Networks, Inc.
, a leading provider of permission-based email
marketing solutions, is working with SeeWhy, Inc. ,
the website conversion company, to optimize and automate real-time email
follow-up campaigns that can convert up to 50 percent of website abandoners
to customers. BlueHornet’s flagship eMarketing Suite (eMS)
will be integrated with
SeeWhy’s web analytics service, Abandonment Tracker Pro
, to streamline real-time shopping cart
abandonment remarketing.

SeeWhy Abandonment Tracker Pro, a software-as-a-service offering, brings
automated, real-time email remarketing to leading retail brands that use
BlueHornet email marketing solutions. The result is an easy-to-deploy,
real-time remarketing solution that can be used to send follow-up emails to
website visitors immediately following abandoned sessions.

“BlueHornet is committed to helping retail marketers use email to drive
sales in stores and through their e-commerce channel,” said Susan Tull, vice
president of marketing for BlueHornet Networks. “By working with SeeWhy, we
can help clients recapture lost opportunities by automatically tracking web
abandonment in real time and sending real-time, follow-up emails that can
drive sales conversion.”

Scott Silk, CEO of SeeWhy, said, “For BlueHornet’s retail clients, real-time
abandonment remarketing can offer a measurable competitive advantage, since
email remarketing is typically done several days after a website visitor
abandons a site. Recent research studies by analysts consistently show that
an immediate follow up is most relevant and least intrusive to the
recipient. Done right, immediate email follow up can turn up to 50 percent
of website abandoners to customers.”

According to SeeWhy research, only two percent of web analytics users are
able to conduct email remarketing campaigns within one hour to follow up
with people who abandon their sites. Moreover, 90 percent of those users not
currently doing email remarketing want to start. The e-tailing group 8th
Annual Merchant Survey reinforces those statistics,
revealing that targeted email is the top technique most merchants plan to
use to impact web conversion.

For more information on BlueHornet, visit
. For information on SeeWhy, visit . For additional perspectives,
please visit and subscribe to the SeeWhy RSS blog feed at
, and follow SeeWhy on Twitter at
@webconversion .

Additional Resources

BlueHornet Networks

. BlueHornet website:

. BlueHornet on Twitter: @bluehornetemail


* SeeWhy website:
* SeeWhy blog:

* SeeWhy on Twitter: @webconversion

* News releases:

* SeeWhy Revolutionizes Website Conversion with First
Real-time Abandonment Tracking Service; 8/4/09;
* SeeWhy Launches First Free Abandonment Tracking Service that
Converts up to 30 Percent of Website Abandoners; 5/5/09;
* SeeWhy Bolsters Leadership With $4.5 Million in Venture
Capital, New SaaS Delivery Center; 5/6/09;

* Whitepaper:

* Website Conversion, Optimizing visitor conversions with
real-time monitoring and abandonment follow-up;

About SeeWhy

SeeWhy delivers breakthrough improvements in
website conversion through continuous analysis of individual visitors and
proactively optimizes real-time actions. Powered by a unique next generation
event processing architecture, the SeeWhy suite of real-time web analytic
applications is delivered “on-demand.” Remarketing to abandoned visitors
using the SeeWhy Abandonment Tracker service converts up to 50 percent of
visitors that had abandoned their shopping carts, online forms, applications
and registrations. This service provides one of the highest and most easily
attainable ROI’s of any online marketing initiative.

SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator
by Guidewire Group and was highlighted as a cool company by Gartner, Inc.
SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA.
More information can be found at


SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks
of SeeWhy, Inc. All other company and product names are trademarks,
registrations or copyrights of their respective owners.

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