Blue Ocean Strategies – as reviewed by the Fearless Competitor


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“If I asked my customers what they wanted, they would have said a faster horse.” Henry Ford

Blue Ocean Strategies is all about creating uncontested marketing space.

At the time Henry Ford created the Model T in the early 20th Century, most people were riding horses and a few wealthy people had custom-built cars. This is why Henry Ford saw his competition for the Model T as horses, not cars.

While everyone else was competing in Red Oceans (custom built cars), Henry Ford created a Blue Ocean. (low cost, standardized cars)



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Republished with author's permission from original post.

Jeff Ogden
Jeff Ogden ( is President of the Tampa based Find New Customers demand generation agency. .


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