“If I asked my customers what they wanted, they would have said a faster horse.” Henry Ford
Blue Ocean Strategies is all about creating uncontested marketing space.
At the time Henry Ford created the Model T in the early 20th Century, most people were riding horses and a few wealthy people had custom-built cars. This is why Henry Ford saw his competition for the Model T as horses, not cars.
While everyone else was competing in Red Oceans (custom built cars), Henry Ford created a Blue Ocean. (low cost, standardized cars)
BlueOceanStrategy
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