Best Books of the Decade: Marketing & Selling Professional Services


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Rain Today, a top online source for people who sell services, just selected their Best Books of the Decade for marketing and selling professional services.

STBC-Cover I’m excited that Selling to Big Companies was included in their Best of 2000-2009 list. Here’s what they say about it:

“This book, named one of eight sales must-reads by Fortune, will help you target accounts, find decision makers, create a value proposition, craft voicemail messages, and get meetings.”

If you sell professional services, check out these other
Best Books of Decade
I highly recommend them.

  • All for One, by Andrew Sobel
  • Good to Great, by Jim Collins
  • Groundswell, by Charlene Li & Josh Bernoff
  • Guerrilla Marketing for Consultants, by Jay Abraham
    & Mike McLaughlin
  • Lead Generation for the Complex Sale, by Brian Carroll
  • New Rules of Marketing & PR, by David Meerman Scott
  • Professional Services Marketing, by Michael Shultz & John Doerr
  • Purple Cow, by Seth Godin
  • Selling to Big Companies, by Jill Konrath
  • Rain Making, by Ford Harding
  • The Trusted Advisor, by David Maister, Charles H. Green
    & Robert Galford
  • Winning the Professional Services Sale, by Mike McLaughlin
  • Writing White Papers, by Michael Stelzner
  • Strategy & the Fat Smoker, by David Maister

Click here to read the entire article.

Republished with author's permission from original post.


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