B2B Social Media on the Rise


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While consumers engage in the social web to enhance their personal lives, professionals engage in the social web to advance their livelihoods. For many B2B companies, Social Media = Knowledge Management. In a study published earlier this year by IDC, the #1 reason cited by US workers for using social tools for business purposes was ‘to acquire knowledge and ask questions from a community’.

So what is the state of B2B Social Media since my last year’s post B2C vs B2B Social Media – any difference?. Mashable gives us in the infographic below a deeper look at B2B social media marketing state.

B2B Social Media Resources

5 Proven Strategies for B2B Social Media Marketing (Mashable)

3 B2B social media case studies and why they work

From Chris Brogan’s blog

B2B Online Marketing

Republished with author's permission from original post.

Patrick Attallah
Patrick is a French/Lebanese leading social media and social business strategist, thought leader and at the heart a 'digital' entrepreneur. He is the founder and CEO of social4ce (founded in 2011), a boutique consulting firm based in the Middle-East and focused on social business, advising clients on how to best leverage the power of social media by embedding social media channels into all their business and processes. More here http://patrickattallah.com/


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