Azuqua Launches Customer Success Solution to Alleviate the Pain in Your Apps


Share on LinkedIn

New Solution Lets Business Users Take Control of the Customer Experience by Eliminating Data Silos and Disconnected Workflows

Seattle, Wash., November 18, 2015 – Azuqua (, the first company to empower business users to connect SaaS application in under one minute, today announced a purpose-built solution for Customer Success. Designed to eliminate silos created by disparate CRM, marketing automation, service and support applications, Azuqua for Customer Success allows business users to integrate data, automate business-critical workflows and take control of the customer experience. Azuqua for Customer Success is available now starting at $250 per month. To download a free trial, visit

In a September 2015 blog post: CRM is Fragmenting. It’s A Controversial Topic , Kate Legett, VP and principal analyst at Forrester wrote, “Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when the customer’s journey crosses technology platforms.”

The CRM fragmentation creates a pain that ripples to the customer experience. A 2015 Cloud Report by Netskope cites that the average enterprise uses over 100 applications across marketing and CRM. While SaaS apps drive significant efficiencies, they also create complexities for business users – such as integrating and analyzing customer data. For example, eConsultancy found that ‘moving data between systems’ (74%) is amongst the most painful marketing challenges, and Bluewolf found that ‘70% of Salesforce users have to enter the same data into multiple systems.’

“A well-oiled customer success machine requires that your apps work in tandem to get consistent data instantly distributed across all possible customer touch-points. Relevance and timeliness matters, so when disconnected apps inject delays and mistakes, that translates into lost revenue,” said Nikhil Hasija, CEO and co-founder at Azuqua. “Our solution alleviates your pain by ensuring data from accounts and contacts is consistent in every app, user notifications and alerts are timely, and hand-offs are accurate.”

Azuqua for Customer Success features over 40 application integrations, including FullContact, Gainsight, Marketo, Salesforce, Workfront and Zendesk, and 15 purpose-built workflows. At each stage in the customer journey, Azuqua lets business users connect their SaaS applications, automate business-critical workflows, and take control of the customer experience. Azuqua for Customer Success workflows include:

  • Customer journey: capture and record customer success milestones and exceptions from implementation, onboarding, training, and consulting.
  • Contact aggregation : centralize account and contact data across all systems of engagement from support to marketing to online communities.
  • Enrichment : integrate with external customer success data sources such as FullContact to automatically add data to account and contact records.
  • Communications: monitor for important customer success events or actions and send alerts in near real-time via email, text, or instant messaging.
  • Data orchestration : ensure that new or updated account and contact data is updated in support, consulting, training, marketing, community, and other applications.
  • Process orchestration : keep tasks and issues up-to-date across these applications.

“Azuqua for Customer Success gets our CRM, support and project management apps working together to eliminate manual data entry,” said Thomas Enochs, VP of Customer Success at Chef. “By automating data flows, our sales, support and customer success teams can work together to create a superior customer experience.”

On Wed., November 18 at 11am PT, Azuqua will host a Customer Success webinar, “Relieve the pain in your apps: The secret to proactive customer success management.” To register, visit

About Azuqua
Azuqua lets business users connect cloud applications, automate business-critical workflows, and take control of the customer experience. Azuqua’s integration platform-as-a-service eliminates the coding and infrastructure management of traditional ESB platforms and provides consumption-based pricing. Using Azuqua’s intuitive, drag-and-drop visual designer, anyone can design and deploy their own custom business workflows between SaaS applications in minutes. Based in Seattle, Azuqua is a venture-backed software-as-a-service provider, 2015 Gartner Cool Vendor in Business Process Management, and a graduate of the TechStars program. Sign up for a free trial at and follow Azuqua on Twitter ( @azuqua).

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here