Awesome Content + Strong Brand Identity = Ultimate Customer Growth


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Customer Growth

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Navigating the rough waters of gaining customer growth can feel risky. With so many resources available offering advice on the hundreds and thousands of strategies to use to gain attention for your business, you have to constantly decide which waves to ride and when to pass.

Although the plethora of helpful advice and tools out there can contribute to customer growth, what gaining business online really comes down to be a simple formula. Awesome content + a strong brand identity = the ultimate customer growth.

Work your way through this formula to help your business reach its full potential:

How to Craft Awesome Content

What people read and see about your business online is your content. Sometimes it involves words, other times images or videos. Customers are overwhelmed with content from many businesses, organizations, and connections all day. For your content to stand out and make a positive impression, it must be compelling.

  1. Be Engaging

The more important trait of compelling content is that it engages customers. Factors that make content engaging include:

  • Visual appeal
  • Quality of information
  • Friendly, catchy tone
  • Easy to read or see

When content is created and designed with these factors in mind, it can catch viewers’ attention and draw them in. This can lead to brand awareness and customer engagement.

  1. Always Call to Action

Typically a closing sentence with a direct link to your business, a product, or a specific service, a “call to action” can be much more than a simple “click here.” Engaging, memorable content is actionable. That means that awesome content:

  • Tells customers how to do something
  • Provides tips customers can actually use
  • Motivates customers to do something
  • Directs customers to more information
  • Offers a resource or memorable fact that influences viewers

When your content has a call to action as its thesis and theme, it is more likely to be relevant to viewers. Further, it will be more memorable and helpful to customers, encouraging them to engage with your brand.

  1. Offer Expert Advice

Customers are unlikely to engage with your content if they do not believe you are qualified, trustworthy, or reputable. Share content that is directly related to your field. For example, provide expert advice on your industry for the average person to use. This will make your content relevant to viewers as well as provide your business with greater credibility.

How to Build a Strong Brand Identity

If content is what your business “puts out there,” branding is what “stays with” the customer. Your brand is your businesses’ identity. It is what customers remember about your business and shares with others. Often, branding is interconnected with customers’ perception of your company and associations with your services or products. Building your brand basically means creating a lasting, positive impression.

  1. Use Technology to Stand Out

Just as content is crowding customer’s lives, branding is rampant. Customers are really familiar with brands, resulting in games and apps that even test customers’ ability to recognize brands for fun by their slogan, logo, and more.

Technology makes creating your own apps and other digital resources easy. Since apps, resources, and other digital tools are memorable and engaging for customers, creating your own helps your business stand out.

  1. Establish a Social Media Presence

The best brands meet customers where they already are. For the majority of western customers today, that’s social media. Establishing a social media presence is critical for businesses that want to grow their audience through online marketing and engagement. Even small local businesses are finding social media can boost their brand and business.

  1. Optimize Your Brand

Without optimizing your content, apps, social media, and every other form of digital marketing your produce, your brand will not succeed. Due to all the clutter and chaos online, customers rely on search engines to all throughout their daily lives to help them find or bring to their attention brands that are relevant to their lives. By incorporating search engine optimization (SEO) into all branding, company’s make an identity for themselves that is accessible, recognizable, and easy to find.

How to Measure Customer Growth

When you combine awesome content and strong branding, your business is likely to experience significant customer growth. However, trends will change and business will fluctuate depending on how well your content and branding are going. It’s important to measure customer growth to be sure your business is reaching its potential through this formula.

  1. Strategically Implement Strategies

Each time you start to release a new piece of content or new branding tool, be strategic. It’s helpful to release just one “new thing” at a time so you can see the kinds of results that turn up. That way, you’ll know quickly and clearly what works for your business and what doesn’t.

  1. Use Analytics Tools

There is a multitude of analytics tools that can be applied to your social media accounts, your website, places you post content, and even tools like apps that you create. Pay attention to analytics to determine:

  • The best times of day to share content
  • The best types of content for your business
  • If there any patterns in what your audience likes or doesn’t like
  • Traffic patterns for the sequence of links your customer’s click
  • Which kinds of images get the most attention
  • Which networks are the most productive for you

Make adjustments to each part of the customer growth formula (your content and your brand building) to gain the best results for your business.

  1. Get Feedback

It may sound old-fashioned, but getting actual feedback from customers or focus groups is still helpful. With digital tools, you can also gain feedback conveniently. Create surveys, host contests, invite people to focus groups online, but whatever you do: listen to your audiences. Feedback is part of balancing this formula out to maximize your customer growth.

Hassan Mansoor
Hassan Mansoor is the Founder and Director at Technical Minds Web. After completing Masters in Business Administration, he established a small digital marketing agency with the primary focus to help the small business owners to grow their online businesses. Being a small entrepreneur, he has learned from project management, and day to day staff management and staff productivity. He's a regular contributor on


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