Avangate Launches First Customer Centric Commerce Solution for Software and Cloud Services Businesses


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SkyCommerce Summer ’13 Release Makes Any Marketing, Sales, or Support
Activity a Point of Transaction for the Individual; Integrates Data Across
Any Channel and Business Model

REDWOOD SHORES, CA–(Marketwired – June 04, 2013) – Avangate, the leading
Customer Centric Commerce solution provider trusted by thousands of Software
and Cloud Services companies to grow their business worldwide, today
announced its SkyCommerce Summer ’13 release as part of its Customer Centric
Commerce solution. The newest version of the SkyCommerce Suite makes it
possible for software companies to address the disruption of their
traditional business and sales models, as individuals, whether consumers or
businesses, continue to be empowered to dictate what channels they prefer to
buy through and with what purchasing models.

“To companies who think commerce is checked off their list, we’re saying,
check again,” said Michael Ni, CMO/SVP, Marketing and Products, Avangate.
“The reality is, Software and Cloud Services companies are increasingly
responsible for delivering value to individuals not just through product,
but through the commerce process as well — specific, convenient,
in-context. With the latest release of SkyCommerce, Software companies —
Cloud or not — can, for the first time, easily meet the preferences of
their individual buyers to address this new reality while growing profitable
sales revenue.”

The move to an individual-focused, customer centric approach to commerce,
the ability to turn every point of engagement — whether online, in-person,
mobile or social, or at reselling channels — has become a key goal in the
software industry’s evolution. The challenge is now the number and variety
of systems required to deliver on this goal. Constellation Research’s R
“Ray” Wang, Principal Analyst and CEO notes in his research on the trends in
commerce that “technologies have not kept up the pace of change. The lack of
agility to meet the pace of change is costly. In a recent Constellation
survey, the median organization maintains 33 separate and disparate systems
to support the end to end delivery of an order,” Introducing Matrix
Commerce, Constellation Research, Inc., January 15, 2013.

Solving Software companies’ problem of fragmented commerce systems that
prevent keeping up with these customer demands, the Summer ’13 release
extends Avangate’s advanced subscriptions setup and management, usage-based
billing, advanced retention management, cross distribution channel
management to unify data and treatment from direct and indirect channels.
The Summer ’13 release supports the needs for a Customer Centric Commerce
solution to enable vendors to:

— Transact at every touch point via optimized online selling channels;
mobile; direct sales and service points; channel-enabled sales and
service portals; and API integration;

— Optimize new business models on the fly with a flexible product
multi-revenue model billing automation and management; self-service
testing and reporting tools;

— Reach new global markets instantly with localization best-practices,
localized payments and taxation services, as well as distribution
networks to drive sales to international, as well as micro-vertical

Bitdefender, a leading player in Security Software, agrees. “We value our
partnership with Avangate, as our visions for the future clearly align. At
Bitdefender, we are very customer focused and Avangate’s new Customer
Centric Commerce solution is the right enabler for our strategy. Today’s
buyer, both on the consumer and business sides, has changed, with large
implications on the purchasing process and beyond: you need to have the
right tools to not only accept orders, but service customers, understand
their usage needs and, critically, boost retention as subscriptions gain
increasing momentum in our changing market. Avangate’s platform helps us to
be flexible in our market approach, experiment, understand trends, and reach
customers via established, direct or emerging channels,” said Mihaela Paun,
Global Online Programs Director, Bitdefender.

To learn more about Customer Centric Commerce solution and the SkyCommerce
Summer’13 release, visit here. If you would like to see what Customer
Centric Commerce can do to fix your fragmented online sales systems, sign-up
for a demo here.

About Avangate

Avangate is the leader in Customer Centric Commerce solutions, helping
Software and Cloud services companies increase their online sales across
touchpoints and business models, as well as grow their distribution channels
to profitably scale and enter new markets. Avangate’s solutions include a
full-featured, modular and secure Commerce platform, which integrates online
eCommerce, subscription billing, global payments, a partner order and
revenue management solution, as well as a constantly expanding worldwide
affiliate network.

Avangate has received numerous industry accolades such as the CODiEs Award
for “Best eCommerce and Billing Solution”, the Red Herring Top 100 European
Award for Most Innovative Companies and was selected as a Gartner “Cool
Vendor in E-Commerce”. Avangate powers Commerce for thousands of companies
including Abbyy, Bitdefender, FICO, iYogi and Kaspersky.

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