Autodesk, Dow Jones Enterprise Media Group and SAP Named Best in Sales and Marketing Integration


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Recipients of SiriusDecisions’ First Annual Return on Integration (ROI) Award Honored

Wilton, Conn., May 22, 2007- In recognition of their achievements in aligning sales and marketing, Autodesk, Dow Jones Enterprise Media Group and SAP today were each named a Return on Integration (ROI) winner. The first annual Return on Integration (ROI) awards were presented by SiriusDecisions, the world’s leading source for business-to-business sales and marketing operational insight, during its Summit 2007 Return on Integration conference, May 16 to 18, in Henderson, Nev.

The winners were selected from organizations SiriusDecisions,, has observed implementing strategies for maximizing top line growth through innovative sales and marketing integration practices.

“We continue to see sales and marketing functions in many companies operate at arm’s length to the detriment of the growth of the business,” said Rich Eldh, SiriusDecisions co-founder and conference chair. “These three companies have achieved a significant accomplishment that is a tribute to their hard work, talent and innovation.”

“Under these three companies’ exceptional executive leadership, strategic initiatives have been successfully implemented to align sales and marketing for optimal top line growth,” Eldh said.

The award winners each utilize a threefold strategy for sales and marketing integration, according to Eldh. That includes: the use of a consistent, multidimensional communications strategy; the utilization of leading edge technologies; and the achievement of a general consensus in terms of sales and marketing goals, resources and processes.

The First Annual SiriusDecisions ROI awards were presented to the following executives on behalf of the three companies:

? Ken Bado, EVP, Worldwide Sales and Services, Autodesk, Inc.
? Mike Colombo, Senior Director, Worldwide Sales Execution, Autodesk, Inc.
? Alan Scott, SVP and Chief Marketing Officer, Dow Jones Enterprise Media Group
• Heather Loisel, Vice President, Global Marketing Operations, SAP AG

All three winners were selected for demonstrating the following skills:

? Unique integration of marketing and sales processes
? A demonstrated interdependent relationship between marketing and sales
? Strong alignment of goals between sales and marketing
? Advanced systems to enable alignment
? Ability to measure results effectively

“It is a tribute to the hard work of our marketing and sales team that we have been honored with this award,” said Ken Bado, EVP Worldwide Sales and Services, Autodesk, Inc. “We are delighted to be recognized for outstanding sales and marketing integration in such a distinguished group of companies.”

“It is great to be recognized by SiriusDecisions for our efforts in integrating sales and marketing,” said Heather Loisel Vice President, Global Marketing Operations, SAP AG. “We are proud of our accomplishments and everything we have done to make this achievement possible,” said Loisel.

“Being recognized by SiriusDecisions, the leader in advising companies in implementing sales and marketing performance improvement strategies, is a true honor. It validates our belief that better integration of sales and marketing will drive Dow Jones’ success and our customers success,” said Alan Scott, SVP and Chief Marketing Officer, Dow Jones Enterprise Media Group

About SiriusDecisions
SirisuDecisions is the world’s leading source for business-to-business sales and marketing operational intelligence. SiriusDecisions Executive Advisory Services provide senior executives with the operational intelligence required to improve top line performance. The unique combination of thought leadership, benchmark data, analytic tools, best practices and access to a peer network allow SiriusDecisions clients to quickly receive the critical insight they need to make decisions effectively. Additional information can be found on the company’s Web site at or by calling (203) 665-4000.


Rebecca Barber
SiriusDecisions, Inc.
[email protected]

Wendy Marx
Marx Communications
203-536-9602 (cell)
[email protected]

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