Yolanda Noble
Yolanda Noble
dsicmm Ltd
Yolanda Noble is CEO of dsicmm. She has more than 25 years of experience in the print and mail industry and has owned and managed her own businesses since 1989. Most recently, her company, CMM Group, merged with dsi Group to form dsicmm Ltd, the United Kingdom's largest independently owned direct communications organization.
Personalize and Help the Environment
Earlier this year I addressed the issue of joined up communications, which hinged on the fact that high-speed personalisation has become more affordable for...
The £500 Million Transpromo Opportunity: But Make Sure Your Message Lands in the Right Mailbox
A friend of mine recently received a statement from his energy supplier, which featured a personalized advertising message. He was suitably impressed and, knowing...
The Riches of Relevance
Targeted marketing communications used to be something of a pipe-dream many businesses. Database analysis could establish an all round view of each customer,...