Martin Powton
I have over 13 years' experience in digital marketing and am interested in all areas of marketing, customer experience and employee wellbeing.
Source: Ecruit Every company wants to hire the best possible talent but unconscious bias might be getting in the way. We take a look at...
Source: iamYiam As the world of work changes, more of us are now working from home. This changes the company dynamic and requires a re-think...
Source: iamYiam The landscape of employee wellbeing and benefits has been changed forever, so moving forward how can your organisation take better care of your...
Source: iamYiam Many people feel their employers could do more to support their mental and physical wellbeing, but Millennials are standing up and demanding more....
Source: iamYiam Presenteeism’s impact on productivity is 12 times greater than absenteeism but it is still a relatively unknown issue. What exactly is presenteeism and...
Source: iamYiam Burnout is a severe stress condition that leads to physical, mental and emotional exhaustion. It can affect anyone but there are a number...
Source: Wizu If customers are having a hard time getting their questions answered they will switch to a different provider, so it is essential you...
Source: Wizu Introduction To Customer Effort Score Customer Effort Score is a popular metric used to measure customer service satisfaction using one single question. The…
Source: Wizu Customer Effort Score is a metric that customer service teams often use to understand and evaluate how easy customers thought it was to...
Source: Wizu The fact that you are reading this article means it is more than likely you have come across the phrase ‘Voice of the...
Source: Wizu Hopefully the fact you are reading this article means you already understand what conversational are and why they are so much better than...
Source: Wizu Finding out if your customers are happy is a pretty simple process. Getting to know the reasons why they are happy, or more...
Source: Wizu Measuring employee engagement is a tricky but hugely important part of any business. When conducting a company-wide employee engagement survey, it is vital...
Source: Wizu Emotion plays an integral part in any customer journey with customers going through a range of positive and negative emotional reactions. To offer...
Source: Wizu Customer feedback. Every company needs it. Every customer has an opinion. So how do you go about collecting it? Well usually the best...
Source: Wizu Customer experience is the hot topic right now with more and more companies claiming they are putting the customer at the centre of...
Source: Wizu A customer’s experience is very much a qualitative and emotion based experience. So why are companies so obsessed with turning this into a...
Source: Wizu Net Promoter Score is a core KPI at many organizations. It is simple to measure and its findings can be used to indicate...
Source: Wizu Introduction to NPS Net Promoter Score (NPS) is used to measure the loyalty of a company’s customer relationships. It is used by many…
Source: Wizu Chicken or the egg? There has been a growing trend over recent years of experts declaring that the ‘customer comes first’ days are…