Tony Zambito
Tony Zambito
Tony is the founder and leading authority in buyer insights for B2B Marketing and Sales. In 2001, Tony founded the concept of "buyer persona" and established the first buyer persona development methodology. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep buyer insights that tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.
The Ascent of the Social Buyer
Image via Wikipedia While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are...
Future of Buyer Personas is Social – Part 5 (6 Essentials To Embedding Into Your Organization)
Image by Cristiano Betta via Flickr This is the fifth and final part of a series of reflective articles on the future of buyer personas...
Future of Buyer Personas is Social – Part 4 ( A New Role and Framework)
Image by Arenamontanus via Flickr This is the fourth part of a series of reflective articles on the future of buyer personas. In part...
The New Social Buyer Ecosystem
From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. The pace in 2011 has noticeably quickened. While...
Future of Buyer Personas is Social – Part 3
Image by Cristiano Betta via Flickr This is the third part of a series of reflective articles on the future of buyer personas. In...
The Future of Buyer Personas is Social – Part 2
Image by daniel_iversen via Flickr In part 1 of this reflection on the future of buyer personas, I focused on how it is important to...
The Future of Buyer Personas is Social – Part 1
Image by eliazar via Flickr About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper, at the time he...
The Influence of the Social Buyer on B2B Business
Image via Wikipedia In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its' base...
Social Buyerology: Turning Insight Into Influence
Image by smemon87 via Flickr This is the fourth and last installment of my initial reflection on Social Buyerology. The first article, Social Buyerology:...
Social Buyerology: Listening to the Social Buyer
Image via Wikipedia This is the third installment of my reflection on Social Buyerology. The first article, Social Buyerology: Understanding Buyers in the Social...
The Research Methods of Social Buyerology
Image by smemon87 via Flickr In my article, Social Buyerology: Understanding Buyers in the Social Age, I offered perspectives on the need for a new...
Social Buyerology: Understanding Buyers in the Social Age
Image by aafromaa via Flickr The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in...
Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior
Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this month. The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily...
Reinvent B2B Sales With Buyer Personas
Image via Wikipedia Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content...
Use Buyer Personas to Segment by Buying Behavior
Image via Wikipedia If you've come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill. We...
Content Marketing and Sales Enablement Must Get Married
Image via Wikipedia The raging waters of the sales and marketing alignment debate continues to make its' way through the halls of corporate America. ...
Turn B2B Buying Into a Social Experience
Image via Wikipedia B2B marketing and sales has lived in a neat framework centered on the purchase transaction. In some industries and marketplaces, this...
Buyer Personas Require Qualitative Research and Contextual Inquiry
Image by XXC via Flickr Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means...
Plan for the Social Buyer Before It’s Too Late
Image via Wikipedia To say things are changing is an understatement. Morgan Stanley (2010) recently reported in a study that there are now more...
Creating Scenarios About Your Social Buyer Persona
Image by jasoneppink via Flickr Story telling has obviously been around for a long, long, long time. What is new is that story telling...