Tony Zambito
Tony Zambito
Tony is the founder and leading authority in buyer insights for B2B Marketing and Sales. In 2001, Tony founded the concept of "buyer persona" and established the first buyer persona development methodology. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep buyer insights that tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.
The Emergence of the Social Business Persona
Image by webtreats via Flickr The impact of Social Business is proving to be a seminal period in our history. As the Internet changed our...
Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation
Image by DavidErickson via Flickr The temptation is enormous. Each staff meeting is accompanied by a cacophony of demands. Demands for sales force automation, marketing...
How UPS Thinks Like Their Customers For Content Marketing
Image via Wikipedia Some companies just get it. UPS does. You see, it can be amazingly simple and yet it is the blinding obvious. Gaining...
Apple iPad Hits Mark With Business Buyer Persona
While much attention has been paid to the consumer use of the Apple iPad, lost in the noise has been the business user and...
Developing Meaningful Customer Relationships
Image by Emmanuele Contini via Flickr Every once in a while, we come across an article that just seems to nail it on the head...
B2B Marketers Can Learn From Starbucks How To Get Back In Touch With Buyer Personas
You have to love the rebound Starbucks has been able to achieve over the past couple of years. Even more impressive in the midst...
What Intel Can Teach B2B Marketing About Strategy
Thanks to a tweet from Paula Gray, Anthropologist-in-residence at AIPMM, I was made aware of an article that appeared in the Harvard Business Review. ...