Tony Zambito
Tony Zambito
Tony is the founder and leading authority in buyer insights for B2B Marketing and Sales. In 2001, Tony founded the concept of "buyer persona" and established the first buyer persona development methodology. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep buyer insights that tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.
Using Context for Social Buyer Persona Strategy
Image via Wikipedia Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social...
Importance of Context to Understanding the New Social Buyer Persona
Image via Wikipedia One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its'...
The Future of Buyer Relationships
Image via Wikipedia This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust...
Engage the Social Buyer Persona
Image by Maria Reyes-McDavis via Flickr When the term "engage" is used in a business context, there can be a tendency to think of engaging...
How Ready is Your Organization for the New Social Buyer Persona?
Image by daniel_iversen via Flickr As we continue to experience the evolution of the social age, one thing we can be sure about is the...
The Link Between Lead Nurturing and Buyer Experience Marketing
Image by kardboard604 via Flickr The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the...
7 Sure Signs That You Are Losing Your Understanding of Buyers
Image by yelowcap via Flickr If you are a CEO, CSO, or CMO, I am sure you've been confronted by the statement: "we know everything...
The Soul of the Buyer
Image by Aristocrats-hat via Flickr The entrance into the digital age and the emergence of the new buyer experience economy has challenged our understanding of...
Study Reveals: Shift Spend to Improving the Buyer Experience
Image by mia! via Flickr According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience...
Four Challenges Market Research Faces Today
Image via Wikipedia Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst...
Value Creation Through Buyer Experience
Image by opensourceway via Flickr In the new buyer experience economy, it is less about the product or service and more about creating value through...
Are Sales Pitches Dead in the New Buyer Experience Economy?
Image by TheeErin via Flickr The good old days, for some sales and marketing people, were the days huddling up for the big presentation. ...
Informing Content Strategy with Buyer Persona Development
Image by Krista76 via Flickr The chorus appears to be getting louder and louder on content marketing in bloggersphere, digital media, and traditional media. ...
The New Buyer Experience Economy
Image by davidking via Flickr In the past decade, we have undergone a monumental shift in how sellers and buyers engage. The digital revolution...
The Design of Content Marketing
Image by neonihil via Flickr Content marketing has become more and more part of the planning dialogue for organizations as the digital age continues to...
What Does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?
Image via Wikipedia One of the interesting outcomes of the rise of Social Media, Demand Generation, and Content Marketing in 2010 was the increasing use...
How Well Do you Know Your Buyer’s Story?
Cover of Mulholland Drive Understanding buyers today takes more than just figuring out who they are. In the pursuit to get at who buyers...
Prevent Demand Generation Failure with Buyer Personas
Recently, Adam Needles, Left Brain Marketing's VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts...
Why Buyer Experience Matters to Get B2B Buyers to Stick Around
Two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engaged. ...
The Importance of Buyer Personas to Lead-to-Revenue Management
A tough assignment for B2B marketers today is getting a handle on how buyers progress through the buying and selling cycles. As Sirius...