Tricia Morris
Tricia Morris is a product marketing director at 8x8 with more than 20 years of experience at technology companies including Microsoft and MicroStrategy. Her focus is on customer experience, customer service, employee experience and digital transformation. Tricia has been recognized as an ICMI Top 50 Thought Leader, among the 20 Best Customer Experience Blogs You Must Follow, and among the 20 Customer Service Influencers You Must Follow.
Social, mobile, SoMoLo, SoMoGlo, SoMoClo, social TV, click-to-call… as more and more communication channels begin to merge and meld, it becomes more and...
"Remember there's no such thing as a small act of kindness. Every act creates a ripple with no logical end."If you've ever had someone...
October 7 – 11 is Customer Service Week, a week dedicated to raising awareness about the importance of customer service and to remind customers...
As global online competition makes it more difficult for brands to differentiate on product and pricing, it's customer service and the customer experience that...
For brands and organizations seeking to establish a better connection with consumers and their customers, mobile isn't just another communication channel; it's now a...
Even if you're not a comic book fan, you're most likely familiar with the storyline of The Incredible Hulk. After being exposed to high...
Google the term "social CRM" and you'll get more than a million results – literally. Along with gamification and big data, social CRM has...
What's the fastest way to make a customer happy? Solve their problem or answer their question (effectively) in far less time than they ever...
Knowledge is the only instrument of production that is not subject to diminishing returns. – J.M. ClarkTo attract and retain more customers, brands must...
There is an extreme power shift happening right now between brands and consumers, fueled by human emotion and the convergence of disruptive technologies. In...
While technology is a great facilitator in improving the customer experience, the drive and dedication to use it to its full potential, and then...
It's football season, and if you want the perfect example of fervent, long-term customer and brand loyalty, look no further than the fans of...
While all consumer demographics have increased expectations for multichannel customer service, it's the world's newest and biggest generation of customers that are creating a...
How many Twitter profiles should a brand maintain? One? Two? Forty-four? A new report from Brandwatch, Brands on Twitter 2013, shows a growing trend...
The customer service landscape is changing at a blinding pace as emerging technologies and their convergence make keeping up, much less pulling ahead, a...
Within a very short time span, the business world has witnessed social media go from wow to now. Some brands have embraced it; others...
It's just three months until another Black Friday and Cyber Monday, but who's counting? Only every major retailer that thrives on holiday sales…. And while...
Earlier this month, the U.S. House of Representatives approved a bipartisan bill focused on setting standards for, and improving customer service from, federal agencies....
Social business is up and coming and for sure, here to stay, according to a new global executive study from MIT Sloan Management Review...
Did Chipotle jeopardize the respect of many brand-loyal customers in exchange for 4,000 new Twitter followers? In its recent publicity stunt to celebrate its...