Sakina Walsh
Sakina Walsh
Sakina Walsh is Sr. Manager of Strategic Planning at Quaero. With a strong background in digital strategy and multi-channel consulting, Sakina brings a deep expertise in the various nuances of the online customer experience to Quaero's Strategy group. Her insights help clients answer key business challenges, increase revenue, and create industry-leading interactive experiences.
E-Receipts: Macy’s Wins Big in Customer Convenience & Data Collection
I'm an eternally indecisive shopper. So when I absolutely can't decide between two or three of something, say curtains, I buy all of them....
Moving Toward Integrated Marketing: Considerations Beyond Campaigns
Skim through any current collection of marketing best practices and marketing integration is sure to be a central theme. So while the concept of...
You’re Ready for Customer Intelligence – But is Your Organization?
In a business world that has finally come to recognize the significance of the customer-focused model, the proliferation of interactive media has been a...
2012 Super Bowl Ads that Nailed Customer Engagement
The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show...well, at...
QR Codes: Why Marketers Shouldn’t Slow Down
Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers, claiming that only 5% of Americans have actually...
3 Mistakes to Avoid When Hiring Digital Strategists
Hiring talent for digital strategy and search engine optimization/management is tough. Not only has the demand for professionals that have these skills skyrocketed far...
6 Vital Holiday E-Commerce Tactics
For many online retailers, the holiday season comprises a sizeable chunk of their annual sales. But in 2010, sales numbers proved just how much...
Keep the Lead: Key Web Trends for 2012
As online activities continue to embed themselves deeper into the consumers' everyday lives, companies' efforts to capitalize on the latest online trends has literally...
Are Facebook “Likes” a Good Metric? Or a Metric at All?
Social media has become a line item on virtually every agenda for marketing strategy meetings. There's no denying that. But the questions reverberating from...