Susan Ganeshan
Clarabridge
As leader of the Clarabridge marketing team, Susan defines the brand, leads the charge for educational, useful content, and enables both Clarabridge and our partners to promote and deliver on the promise of customer centricity. During her 25 year career, Susan has gained in-depth software experience spanning diverse roles including content marketing, product marketing, lead generation, event management, product management, engineering, quality assurance, implementation consulting, training, and sales support with organizations like newBrandAnalytics, webMethods and Software AG.
In the last 18 months we’ve seen more than $500 million in investment in Customer Experience Management (CEM) software companies. The influx to CEM...
After a two year pause in basketball my son decided to join a casual spring team to play with some of his friends. ...
Did you know that over 270 billion customer service calls take place each year? Yes, you read that right -- 270 billion. Now, to...
In today’s age of social media, businesses hear from their customers almost constantly, regardless of industry. This is both a blessing and a curse....
Creating a customer-centric culture is increasingly important in the business world but, according to industry research, only 2% of companies are reaching the highest...
The importance of innovation can’t be overstated in the business world … but it’s also far from easy. That’s why I’ve broken innovation down...
Did you know that 95% of customer feedback in the world is ignored by brands? Considering that Forrester calls this the “Age of...
At an early age, we learn that mistakes are bound to happen. But we also learn that it's how you follow up and follow...