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Stephanie Cohen

Stephanie Cohen
LoyaltyOne Consulting
Responsible for developing and implementing customized loyalty strategies to assist financial services companies with long term growth, differentiation and profitability.

PNC empowers customers with choice of perks

There are a lot of things to like in PNC's move to enable checking account customers to choose which benefits have value, and to...

Avoiding the Gotcha Game

In October of last year, I wrote a blog entitled "An Us vs Them Mentality." At the time, I was referring to the pitting...

Reward more engagements with customers, not fewer

In this Super Bowl week, it's difficult to not view the looming date on which Chase will curtail enrollment for its debit-card rewards program...

My two cents on the twelve cents

It shouldn't be the season for a bah-humbug response, but I fail to see anything positive about the Fed's proposal to limit debit interchange...

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