Srikrishnan Ganesan

Three Customer Onboarding Strategies to Improve Product Adoption

Despite wishes and expectations, most products—particularly the more complex, B2B ones—do not sell themselves. A common belief among tech firms is that customers will understand and appreciate their “better mousetrap” almost entirely on their own. They believe that the features and benefits of their...

Can’t Get No Satisfaction at the End of Customer Onboarding

When it comes to customer onboarding, the common practice is to measure customer satisfaction at the end. While this helps you know the improvements that future onboarding projects require, you miss the opportunity to measure customer sentiment during the process and potentially avoid an...

Osmotic Learning for Customer Onboarding Teams: How to Make it System-Driven

Often the success or failure of customer onboarding and implementation projects falls squarely on the work of a single individual. To onboard a customer effectively and make them successful on your solution usually takes a combination of acquired experience, heroic commitment, and ad hoc...

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