Srikrishnan Ganesan
Srikrishnan Ganesan
Srikrishnan Ganesan is co-founder of Rocketlane, a purpose-built customer onboarding platform that leads to faster and more successful onboarding experiences, shortened time to value and ROI, and reduces roadblocks and customer churn. Prior to Rocketlane, Ganesan built Freshchat (originally Konotor), which was acquired by Freshworks in 2015. Before his first start-up, he worked in product management at places like Verizon, Rediff.com, and Jigsee. He loves everything technology, products, start-ups.
Three Customer Onboarding Strategies to Improve Product Adoption
Despite wishes and expectations, most products—particularly the more complex, B2B ones—do not sell themselves. A common belief among tech firms is that customers will...
Can’t Get No Satisfaction at the End of Customer Onboarding
When it comes to customer onboarding, the common practice is to measure customer satisfaction at the end. While this helps you know the improvements...
Osmotic Learning for Customer Onboarding Teams: How to Make it System-Driven
Often the success or failure of customer onboarding and implementation projects falls squarely on the work of a single individual. To onboard a customer...