Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
72 hours in Shanghai in a parallel martech universe
The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in...
The Grand View of Martech: A Martech Manifesto (DRAFT)
As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy...
3 thoughts on Marketo’s domain outage this week
This was a rough week for the folks at Marketo. If you hadn’t heard, they somehow let their marketo.com domain expire. This brought down...
Is marketing technology entering a post-platform era?
One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully...
Is winter coming for martech? Or just for martech VCs?
For the past 7 years that I’ve been tracking the growth of the marketing technology landscape, I’ve been hearing prophecies of its consolidation. I’ve been...
Pop quiz: What do Amazon Alexa and Whole Foods have in common?
The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. That alone is a...
The average enterprise uses 91 marketing cloud services
This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and...
A proposed model for organizing the chaos of marketing technology
The marketing technology landscape is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions...
600+ marketers report on the blend of art and science in marketing
At the MarTech conference last week, Mayur Gupta, global VP of marketing & growth at Spotify, and I revealed the results from a study...
Marketing Techniology Landscape Supergraphic (2017): Martech 5000
I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in...
57 marketing stacks and 21 essays from the 2017 Stackies & Hackies
Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack...
Cisco shares their marketing stack with 39 marketing technologies
The MarTech conference in San Francisco is less than two weeks away, and I’m really looking forward to kicking it off with the Stackies...
Microsoft shares their marketing stack in the Stackies, and it’s awesome
I am enormously grateful to every company that participates in the annual Stackies Awards, sharing a single slide illustration of their “marketing stack” —...
5 Disruptions to Marketing, Part 5: Artificial Intelligence
The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham. This is Part 5 of a 5-part series on 5 Disruptions...
5 Disruptions to Marketing, Part 1: Digital Transformation
The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. I confess, those things aren’t my cup...
Gartner shares latest data on enterprise marketing tech spend
Looking for the latest data on enterprise marketing technology spend? Look no further. Gartner recently released their CMO Spend Survey 2016-2017. It’s already been in...
Marketing technologist study reveals digital business transformation
Back at the MarTech conference in San Francisco this past March, we conducted a study of marketing technologists with SapientNitro. After analyzing the data,...
Martec’s Law: the greatest management challenge of the 21st century
Three years ago, I described a conundrum that I dubbed Martec’s Law: Technology changes exponentially, but organizations change logarithmically. As shown in the graph above,…
The State of Marketing Technology 2017 (hint: best-of-breed is big)
I’ve just returned from MarTech Europe in London, which was an incredible experience. I am immensely grateful for all of the amazing speakers who...
An open letter to the editor of AdAge on boring martech
Dear Ken Wheaton, I read your editorial from October 3, Martech Is So Boring — and It Should Stay That Way, and felt compelled to...