Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
Why Software Is Eating Marketing
Marc Andreessen had a great essay in The Wall Street Journal yesterday, Why Software Is Eating the World. Remarking on the news from last...
Amazing graphic of customer experience touchpoints
I'm detecting an exciting shift in the marketing technology landscape — less of an emphasis on back-office analytics, and more of a focus on...
Forrester CIO report recommends marketing-IT hybrids
Several people have alerted me to a great new Forrester report, Mastering Customer Data — a CIO Imperative ($499), by Nigel Fenwick. Nigel primarily...
We’re all CMOs and CIOs today…
Last month, CMO.com published a terrific interview with Lisa Arthur, the CMO of marketing technology firm Aprimo, "We're All CMOs and CIOs." Here are a...
Marketing Technology Landscape Infographic
When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies...
What can marketing automation do for you? #MITX
Popped into a session hosted by MITX yesterday morning, What Can Marketing Automation Do for You? The panelists were Jim Williams of Eloqua, Christopher...
Marketing technology as your ZMOT engine of war
I finally got around to reading ZMOT: Winning The Zero Moment of Truth by Jim Lecinski, published by Google. If you haven't read it...
How ad tech is disrupting the media buying world
The above diagram is from Clay Christensen's web site with the definition of disruptive innovation. Ari Paparo, a senior VP at Appnexus, had a terrific...
Insights from the explosion of marketing touchpoints
At the Online Marketing Summit here in Boston last week, I caught up with Steven Woods, co-founder and CTO of Eloqua. I've been a fan...
Chief Content Officer meets marketing technologist
The latest issue of Chief Content Officer magazine has just been published, featuring an article by yours truly: Rise of the Marketing Technologist. Although the...
CEOs rank technological factors higher than CIOs
I recently read the report from the 2011 IBM Global CIO Study, the result of "face-to-face conversations with more than 3,000 chief information officers...
Is marketing becoming a math state? Is that good?
There's a fascinating debate raging in the DigitalNext section of Ad Age that captures some of the current "culture wars" on Madison Avenue between...
Put strategy and creative ahead of marketing technology
Where should marketing technology live in the marketing organization? I agree with Forrester's recommendation of creating an office of marketing technology within the department —...
Forrester: Establish a marketing technology office
A recent Forrester report on Understanding The Marketing Technology Buying Process (which is also available from Neolane) had a few exciting revelations. Their survey of...
From marketing specialties to marketing mash-ups
Written version of my Search Insider Summit presentation today: In the beginning, there was marketing. Simply marketing. Then, in the era of Mad Men, the…
A Few Good Marketers
Jessep: You want conversions? Kaffee: I think I'm entitled to them. Jessep: You want conversions? Kaffee: I want the clicks. Jessep: You can't handle the…
Lobbying for marketing technologists outside IT
Last month, the IT Services Marketing Association published an interview with me, Do You Need a Chief Marketing Technologist? (Note: the article is free...
Carpe marketing technology seize the platform, boys
This weekend, I caught up on my reading, including a Forrester report on Marketing Technology Adoption 2011 that was sponsored by Unica/IBM. (You should...
An inspiring case of IT-marketing governance
I have to share an inspiring IT-marketing experience with you. I've advocated before that IT doesn't need to own and implement all technology in an...
Analytics: it’s not about the math
Earlier this month, I attended eMetrics and Conversion Conference in San Francisco, part of a "data-driven business week" federation of related events. One of...