Sangram Vajre

Vanity Metrics That Kill your Marketing Strategy and What to Measure Instead

Metrics and KPIs have always been a guiding light in any marketing strategy, but to put it bluntly, most marketers are measuring the wrong ones. They’re often called vanity metrics -- you know, those ones that are pretty and interesting (and, more often than not,...

Account-Based Marketing: 3 Things B2B Marketers Should STOP Doing to Achieve Better ROI

B2B marketers know that, often, there are more hurdles to a marketing strategy’s success than ways to win. Challenges like measurement, brand engagement, effective target marketing, and lead gen all come to mind. Likewise, the tension between brand building and demand generation is still a...

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