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Sangram Vajre

Sangram Vajre
Sangram Vajre is a co-founder of Terminus and the author of two books on marketing. His latest book, ABM is B2B is an Amazon best-seller. He founded the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the account-based mindset and to learn from each other. Prior to Terminus, Sangram ran marketing at Pardot (acquired by ExactTarget and then ExactTarget was acquired by Salesforce for $2.5B). Sangram is an international keynote speaker, big hugger, author, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.

Vanity Metrics That Kill your Marketing Strategy and What to Measure Instead

Metrics and KPIs have always been a guiding light in any marketing strategy, but to put it bluntly, most marketers are measuring the wrong...

Account-Based Marketing: 3 Things B2B Marketers Should STOP Doing to Achieve Better ROI

B2B marketers know that, often, there are more hurdles to a marketing strategy’s success than ways to win. Challenges like measurement, brand engagement, effective...

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