Roman Lenzen
Roman Lenzen
Roman Lenzen, Partner and Chief Data Scientist at Optumine, has delivered value added analytical processes to several industries for 20+ years. His significant analytical, technical, and business process experience provides a unique perspective on improving process efficiency and customer profitability.
Roman was previously VP of Analytics at Quaero and Director of Analytics at Merkle.
Roman's education includes a Bachelor of Science degree in Mathematics from Marquette University and Masters of Science in Statistics from DePaul University.
Artificial Intelligence: The Business Applications
Artificial Intelligence: An Overview and Evolving Responsively Artificial Intelligence (AI) involves creating intelligent computer systems that operate autonomously. These systems possess the ability to learn,...
The Evolution of Customer Data Platforms: Data Pipelines
Customer Data Platforms: The Evolution I recently wrote an article on Customer Data Platforms (CDPs) which summarized the capabilities, solutions and the realities of building...
Demystifying the Customer Data Platform
Customer Data Platform: The Definition The term Customer Data Platform (CDP) started to gain strength in the mid-2010’s. A CDP is a platform which consolidates...
The 2022 World Cup: Digital Video Viewership & Insights
!!!! feature image: https://pixabay.com/illustrations/soccer-world-championship-world-cup-7594709/ !!!!!!! World Cup 2022 The 2022 World Cup is underway in Qatar which will be watched by an estimated...
Marketing Attribution: Covering Your Bets
Marketing attribution: An Overview At casinos the house always wins in the long run. The odds are stacked in their favor but...
The Best Ideas Don’t Come From Conformists: A Digital Perspective Part 2
media source: https://stocksnap.io/photo/laptop-apple-V6JZXOHZRD Digital Video Ad Measurement, Optimization & Social Impacts Part 1 was focused on how digital ideas need to be tied to business…
NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting
Source: Pexels NextGen TV is the next generation over-the-air (OTA) broadcast standard. OTA broadcasts have been around as long as TVs. Before cable came along...
The Best Ideas Don’t Come From Conformists: A Digital Perspective
Imagination and opportunity drives technology. Microsoft: Co-founders Bill Gates & Paul Allen dreamed of a personal computer in every home and identified the need for...
Why Intelligent Cross Channel Response Attribution is the Way to Go
Response attribution, while challenging, provides tremendous benefits. Not only does it provide full visibility into channel performance, it may be used as an input...
There’s Gold in Them Mountains, No Seriously, and You’ll Find it Using Text Mining!
Forrest Fenn, an art collector from Santa Fe, New Mexico, has placed a 40+ pound bronze antique lockbox, filled with gold and other treasures,...
Blazing the Digital Big Data Analytics Divide: Is the Federal Government really helping?
Talk of federal budget cuts have not affected the big data evolution. In early 2012 the Obama administration announced their big data initiative...
Taking Online Analytics to the Next Level, Part 2: Building Your Online Ecosystem
In part 1 of this series I provided an overview of Google Analytics with Remarketing, a valuable tool set for online marketers that would...
Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
Google Analytics has been a tremendous asset for marketers. It tells them where your site visitors come from, what they look at, and what...
Big Data Analytics: An Evaluation of Leaders, Progress, and Community
KDNuggets.com recently released the results of their annual data mining software usage survey and the top 4 analytic software packages used are open source....
The Social Network Cashes In and Analytics Plays a Role
Facebook is going public this week with an initial valuation approaching $100 Billion. That's a lot of money - is it a fair...
Digital Data Management Platforms: Great Idea but Continued Evolution is Needed!
Data Management Platforms (DMPs) provide a valuable service to online firms, especially online media organizations that generate most of their revenue through online advertising....
Social Online Marketing: Hype is Over, Time to Show the ROI!
Online social marketing campaigns, used to drive traffic to a site in order to increase online engagement, have been around for a while but...
Analytics: 2011 in Review and 2012 Predictions
Now that the New Year is upon us it is time to review analytics in 2011 and look ahead to 2012. 2011 in review: Analytics...
Customer Analytics, Hype or Reality?
Customer Analytics seems to be one of the hottest topics in business today, with the newly coined 'Data Scientist' role in high demand. And...
Customer Analytics > Optimizing Your Collection Efforts Part 3
In a previous post I laid out the process to create the collections database and initial collections analytics during acquisition. This post will...