Roman Lenzen

Analytics: 2010 in review and 2011 predictions

Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011. 2010 in Review Consolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica, Netezza…

Online Analytics in Action: Footprints in the dark

"When I can't see clearly, I know you're still there. When darkness swarms around me, I know you're still there." When it comes to online footprints we are starting to see the light and it's old technology that is slowly illuminating those footprints and tying…

Customer Analytics > Optimizing Collection Efforts, Part2

In Customer Analytics > Optimizing Your Collection Efforts, Part1 I focused on how companies are enhancing their collection efforts by setting up risk treatments at the point of acquisition.  Now that the customers are on board, and a portion of the customers have entered...

Customer Analytics &; Optimizing Your Collection Efforts, Part1

Collections are tricky but if your collection strategies embed analytics, use the analytics to create proper collection treatments, and allow for ongoing test-and-learn adjustments you will optimize your collections efforts.   However, I do not want to focus on collection analytics at this time.  Why? ...

Large Analytic Data Environments: What are your options?

In a recently published article Online Analytics in Action I provided options for building and maintaining large online environments that allows you to analyze the date efficiently, and make the results actionable within all channels. The options presented may be extended to any large analytic data...

Customer Experience in the Online World

NPR recently did a story on Blue Nile, an online diamond retailer, entitled Digital Bling: Diamonds For Sale Online.  Blue Nile does not have any stores, and all purchases are made online, so how do they compete with traditional diamond stores when the sensual...

Offer Optimization Engine

You may already have robust analytics that predict value, churn, bad debt & future customer interests.  You may also have a robust customer database that may be used to glean additional insights and make the analytics actionable.  That's great, but how do you determine...

How Do You Curb Bad Debt? Real-Time Analytics Can Help You Gauge Credit-Worthiness Without...

The trick to every business is managing real expenses while improving the customer experience. I have found that as technology has made it possible to manage analytics closer and closer to real time, it is helping businesses connect the two. One recent client I worked...

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