Roman Lenzen
Roman Lenzen
Roman Lenzen, Partner and Chief Data Scientist at Optumine, has delivered value added analytical processes to several industries for 20+ years. His significant analytical, technical, and business process experience provides a unique perspective on improving process efficiency and customer profitability.
Roman was previously VP of Analytics at Quaero and Director of Analytics at Merkle.
Roman's education includes a Bachelor of Science degree in Mathematics from Marquette University and Masters of Science in Statistics from DePaul University.
Bridging the Actionable Analytics Gap > Part2: Back to Basics
I provided thoughts on how to bridge the actionable analytics gap assuming the analytic skills, tools and resource gaps are fulfilled and yet a...
Customer Insight Visualization at Warp Speed
Customer insights are best delivered in a visual fashion, so the business constituencies may easily digest the information in terms they understand. To...
Bridging the Actionable Analytics Gap
Deriving insight from historical customer and prospect interactions (online and offline) has several implications, many of which can positively affect bottom line revenue or...
The Massive Shift to Online Advertising Spend: Who is best poised to tap into that revenue?
Online ad spend is predicted to reach $100 Billion in 5 years, up from $61 Billion in 2010. Who is best poised to...
Analytics: 2010 in review and 2011 predictions
Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and...
Online Analytics in Action: Footprints in the dark
"When I can't see clearly, I know you're still there. When darkness swarms around me, I know you're still there." When it comes to online…
Customer Analytics > Optimizing Collection Efforts, Part2
In Customer Analytics > Optimizing Your Collection Efforts, Part1 I focused on how companies are enhancing their collection efforts by setting up risk treatments...
Customer Analytics &; Optimizing Your Collection Efforts, Part1
Collections are tricky but if your collection strategies embed analytics, use the analytics to create proper collection treatments, and allow for ongoing test-and-learn adjustments...
Large Analytic Data Environments: What are your options?
In a recently published article Online Analytics in Action I provided options for building and maintaining large online environments that allows you to analyze the...
Customer Experience in the Online World
NPR recently did a story on Blue Nile, an online diamond retailer, entitled Digital Bling: Diamonds For Sale Online. Blue Nile does not have...
Offer Optimization Engine
You may already have robust analytics that predict value, churn, bad debt & future customer interests. You may also have a robust customer database...
How Do You Curb Bad Debt? Real-Time Analytics Can Help You Gauge Credit-Worthiness Without Angering Sensitive Customers
The trick to every business is managing real expenses while improving the customer experience. I have found that as technology has made it possible...