Rebel Brown
Rebel Brown
Rebel Brown consistently challenges the status quo to deliver optimum solutions and high velocity growth for her clients. She combines the strategic expertise and tactical savvy of a global Corporate Strategy, Launch and Turnaround Expert, along with the leadership and motivational skills needed to get the job done.
Lipstick on a Pig
I am so sick of companies spending valuable dollars on rebranding. Why would anyone think that the key to powering breakthrough success is...
Are You Captain Ahab?
We all remember Captain Ahab – famous for his, um, obsession with Moby Dick. Then there was Don Quixote who just loved...
Marketing Think for the 21st Century
Never before has it been so important to transform our Marketing Think. Our economy changed, our markets shifted, our targets and their buying patterns advanced,...
Ego, Gravity and TweetDeck
We humans seem to get stuck in the Gravity of yesterday's successes and power. Sometimes we get so stuck in our power...
The Woolly Marketing Mammoth
If you're using traditional marketing hype to attract your audiences - you're at risk of joining the woolly mammoth. I know - we were all...
When Less is Best
Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.But it's worth it in...
You’d Better Damned Well Know Why!
" Stop worrying about Why your buyers buy. They don't even know why they buy!" I heard the above guidance at a marketing event...
It’s ALL about Them!
Today's buyers can research, select and purchase their products without getting you involved in the decision. You won't even know they were buying. Welcome to...
The Squeaky Wheel Syndrome
Last week I chatted about the Gravity that all around devoting too much focus on our "best" customers. To avoid that Gravity, we need...
Please Don’t Drink the Koolaid
We're so proud that we boarded the customer-focused business flight. Listening to customers, focusing on their needs and delivering great service has become...
Does Popularity Power Profitability?
Do you believe that social media popularity powers business success? I think that's one of the most dangerous pieces of Gravity Think around. Why? ...
How to Change the Game
Every business is on the hunt for the next big thing – that game changer that will hit the market, soar to success and...
How to Create KickButt Positioning Stories
People often assume that there is some paint-by-numbers approach to creating the strategies, positioning and stories that are part and parcel of business success....
3 Social Media Steps to Customer Intuition
If you want to be a market leader, use your intuition. You know what I mean, that feeling that tells us a product idea...
How to Make Your Market Launch Sizzle
Traditional market launches don't cut it anymore. If they ever did. Market launches are one area where I find deep Gravity. We have this...
4 Steps to Rise Above the Noise
Ever wonder why technology marketing tends to stream together buzzwords and adjectives as positioning statements? We all know we do it, we kid about...
3 Steps to Profitable Innovation
Innovation is the key to growth in the new economy. Thing is, our dollars are tight, so that means we have to really...
3 Steps to Clarity in Marketing
Are your sharing focused and compelling messages with your audiences? Many technology businesses try to attract and and all potential audiences with their messages, many...
“So What?” is a Power Marketing Question
I was reading a new client's site today for a killer innovation - but it's all technobabble right now. With a lot of...
Gravity as a Marketing Advantage
I'm usually focused on how to find and ditch your gravity. Today, I want to share a bit on how to use...