Randy Frisch

In B2B Marketing, Personalization and Relevancy Must be the Same

Remember back in 2010 when you got your first email from a brand that knew your first name automatically and it gave you all the feels? I still remember my first “Hello Randy!” marketing email. It felt so personal, didn’t it? But then, as...

3 Content Marketing Predictions to Guide Your 2019 Planning

Above being a great communicator, fearless leader, or calculated analyst, staying ahead of the curve is one of the key things a strategic marketer does best. Neglecting to adapt leaves the door open for your competitors, and no marketer wants that. To aid in your...

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