Randy Frisch
You Can’t Ignore this Part of the Buyer Journey in Your Content Any Longer
We give major props to the HubSpots of the world for coining the term “inbound marketing” and emphasizing the importance of content. They helped us all realize that content can bring in new audiences and play a starring role in both sales and marketing....
What to Know About Creating Content Destinations
If you’re a marketer, you know how it usually goes. You dream up the campaign, you execute the campaign and you ultimately lead your audience to content. But, where does that content live? To be effective, your campaigns need a destination. While this sounds...
In B2B Marketing, Personalization and Relevancy Must be the Same
Remember back in 2010 when you got your first email from a brand that knew your first name automatically and it gave you all the feels? I still remember my first “Hello Randy!” marketing email. It felt so personal, didn’t it? But then, as...
3 Content Marketing Predictions to Guide Your 2019 Planning
Above being a great communicator, fearless leader, or calculated analyst, staying ahead of the curve is one of the key things a strategic marketer does best. Neglecting to adapt leaves the door open for your competitors, and no marketer wants that. To aid in your...