Paul Schneider

6 Non-Tech Tips for Creating a Private Online Community for Customers

With more and more companies looking to create a private online community, many executives are on the lookout for the best way to go about it. Surprisingly, many organizations think that the success of their customer community is solely based on the technology they choose....

4 Must-Have Features for Every User Group Online Community

A company's user groups are an important part of their customer management strategy. The benefits can be profound - from enhancing support to building client and corporate relationships to differentiating a company in a competitive market. One of the most important elements of a user...

5 Hard Questions to Ask Before Ditching Your Private Online Community

According to a multitude of reports, social business growth is only ramping up in 2012 and will continue to increase over the next several years. However, some organizations are debating whether or not to scrap their private online community. This trend is especially prevalent...

10 Elements of Leading B2B Social Business Software – Part 2

Having recently returned from 4 days of meeting innovators and listening to great content about building community and the social enterprise at the Enterprise 2.0 Conference, we wanted to share with you the 10 qualities most important to a leading B2B social business platform....

10 Characteristics of Leading B2B Enterprise Social Platforms – Part 1

At the end of the summer, Forrester released the Q3 Wave Report for Enterprise Social Platforms. Though the report highlighted the players you would expect, the lead author, Forrester analyst Rob Koplowitz, said the report was not a straight ranking but rather a "measurement...

How to Set Online Community Goals & Metrics [Quick Concept]

In business, there are times where you should focus on the end of the race before you think about the beginning. Planning an online customer or member community is one of those times. There are many different 'flavors' of online community software and...

Is the 90-9-1 Rule for Online Community Engagement Dead? [Data]

There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. This rule states: User participation in an online community more or less follows the following 90-9-1 ratios: 90%…

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