Peter Cohan
Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.
Death by Corporate Overview
We often hear the question, "How much of our company's corporate overview presentation should we include in customer meetings?" Good question. The...
Stunningly Awful Demo Situations: The Horror of Scripted Demos
Stunningly Awful Demo Situations – The Horror of Scripted Demos "Here's the script you need to follow for the demo next week," says the consultant…
The Meaningless-Filler Gratuitous-Phrases Vocabulary List: How Your Demos Are Impacted by, Um, Like, You Know, the Words You Use
Have you ever been listening to someone else's demo and found yourself annoyed or distracted by their wasted words and meaningless fillers? Here's...
Stunningly Awful Remote Demos: The Top 10 List of Inflicting Pain at a Distance
You are watching someone else's demonstration, via WebEx, and you are getting bored. Someone comes into your office – you mute the speakerphone...
The Content-Free Buzzword-Compliant Vocabulary List
"Our powerful software is flexible, intuitive, easy-to-use and integrates seamlessly with your other tools. Robust and scalable, your organization can enjoy the benefits...
Stunningly Awful Demos–The Great Demo! Top Ten List of What NOT To Do
Here's a collection of poor tactics, bad errors and faulty steps you can take to increase the likelihood that your demo will be a...
Four Opportunities To Harvest: The Value of Informal Success Stories
What might be the single most important asset for your sales and marketing toolkit? • If you are a sales person that has just...
Do You Really Know Your Company’s Appeal? Find Out Why Your Customers Bought From You
Here's a novel idea: Go visit your new customers four or five months after they purchased your software and after they have deployed it...