Neha Jewalikar
Neha Jewalikar
Neha is a Content Marketing Specialist and Social Media Manager at Radius. She specializes in building engaged online communities and sparking conversations about business-to-business marketing trends.
The Dangers of Dirty, Duplicate Data
We all know what bad marketing data looks like. We’ve seen it. We’ve bought it (though we’ll never admit it). We’ve uploaded it into...
The Data You’re Probably Missing About Your Buyer Personas
A recent study from DemandGen Report argues that 2 out of 3 business-to-business marketers struggle to create targeted content according to buyer interest and...
How to Use Relative Targeting To Find Your Best Prospects
Business-to-business organizations often target oversized markets, which exposes their marketing and sales team to significant waste within the demand creation process. Instead, marketers should...
4 Must-Have Ingredients for Higher Campaign ROI
A recent report from the CMO Council found that only 6% of marketers believe they are extremely effective at developing compelling messages and executing...
Should You Build a Data Science Team?
Various organizations have advocated the need for every marketing team to hire a data scientist, however, is this claim feasible as companies scale?In the...
How CMOs Are Using Data to Build Their 2015 Budgets
According to Gartner analyst Laura McLellan, the top three challenges marketers face are growing profitable revenue, connecting more effectively with customers, and standing out...