Michael Richter
Michael Richter
International Marketing and Sales Consultant
Michael Richter consults with SMEs from all parts of the world on how to market and sell strategically. His has more than 3 years of experience in five continents and more than 5 countries. Richter gives internal lectures on international marketing matters, with specific focus on the individual client.
What Clients Want
The following list cannot - and doesn't intend to - be a complete list because the spectrum of products and suppliers is just too...
International Marketing for SMEs
SMEs should not ignore international markets, however, should also not be blinded through their fascination - a case study based on the German market...
Selling Versus Marketing
"Without us" - the salesman said - "the company wouldn't have the success needed". And the marketing specialist answered: "You couldn't sell anything properly, without...