Mickey Lonchar
Mickey Lonchar
Mickey Lonchar has spent the better part of two decades creating award-winning advertising with agencies up and down the West Coast, Mickey currently holds the position of creative director with Quisenberry Marketing & Design, a full-service advertising and interactive shop with offices in Spokane and Seattle, Wash.
The story created by “living the brand.”
Southwest Airlines has built a monumentally successful business model as a low fare, no frills service-oriented airline. A key component in this model is...
Seven ad campaigns that changed everything.
You gotta love all those end-of-year lists. They're neat, tidy and timely. That being said, I thought this might be a great opportunity to unveil...
Drop.io drops the ball.
Drop.io is a really neat service. It is a cloud-based online storage solution that allows you to upload, manage and store documents, videos and...
Has the TSA gone too far?
They say you can't fight city hall. But this week, which happens to be one of the busiest traveling weeks of the year, there...
D-Day marketing.
During World War II, the Allied invasion of France on June 6, 1944 (D-Day) had been meticulously planned for years. British, Canadian, and...
Knowing the difference between “new” and “different.”
“New” has long been THE buzzword in marketing. Nothing gets our attention like “new.” “New” implies all sorts of goodness: “improved,” “better” and...
Did Gap listen? Or just cave?
There’s a fine line between listening to your audience and caving to it. Just ask The Gap. On Oct. 6th, the retailer unveiled a new...
Never underestimate the power of a story.
This year, more people will visit the California Wine Country than will visit Disneyland. How a 20-mile stretch along Napa Valley’s Highway 29 went from...
Making the “80%” part of the “20%.”
More than 100 years ago (in 1906, to be precise), an Italian economist named Vilfredo Pareto observed that 80% of the land in Italy...
The continuing chase for the “next customer.”
In marketing, we love the chase. Nothing gets our adrenalin pumping, our heart racing and concentration focused like the prospect of closing a new...