Drop.io drops the ball.

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Drop.io is a really neat service. It is a cloud-based online storage solution that allows you to upload, manage and store documents, videos and other files. It is an easy-to-use web version of a secure FTP site. It is ideal for collaborating with others on documents, or as a distribution point for large files available for download. It is intuitive, easy to use, and quite affordable (they even have a free version).

And as of December 15, it is being drop_io_logo_blogdiscontinued. Facebook recently purchased Drop.io and its assets.

Nothing unusual in that. Mergers, buyouts and the like in the fast-moving tech world are commonplace. What is unusual (or at least what I find unusual) is how Drop.io/Facebook is handling the transition with its customers.

Perhaps “transition” is too generous of a term here, as the service is apparently being shut down all together. It’s not being absorbed into Facebook. Facebook has no plans to relaunch it under its own name. And no plans are in the works to help guide Drop.io users to other drop sites.

In fact, the only communication from Drop.io regarding the matter was a matter-of-fact email sent out to its users earlier this month when the company announced that if files are not downloaded by December 15th, they will be lost.

Wow. Sort of a customer service flying middle finger if ever there was one.

Given how much work and expense goes into earning customers these days, you’d think taking care of them would be job one. Or at least job 20. But evidently, the brain trust at Drop.io has other things on its plate. Gotta pack up and get the place ready for the next tenant. Figure out how to divvy out the gazillions Facebook shelled out for us. And pick out the carpeting for the new office over at Facebook HQ.

All the while, loyal Drop.io users are asked to fend for themselves. How much work, really, would have been involved in signing an agreement with another dropbox service to transition the pages and keep them intact? How much better would the story have been for the Drop.io execs (and by association, the management at Facebook) if they had committed to taking care of the very customers they worked so hard to attract?

So now, when Facebook announces its next new hot platform and proclaims it to be “in the best interests of its users,” don’t be surprised if some skeptic chimes in with “Oh yeah, ask them about the whole Drop.io thing.” This story may be out there for a while.

Now if you’ll excuse me, I’ve got some files I need to download.

Republished with author's permission from original post.

Mickey Lonchar
Mickey Lonchar has spent the better part of two decades creating award-winning advertising with agencies up and down the West Coast, Mickey currently holds the position of creative director with Quisenberry Marketing & Design, a full-service advertising and interactive shop with offices in Spokane and Seattle, Wash.

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