Mickey Lonchar
Mickey Lonchar
Mickey Lonchar has spent the better part of two decades creating award-winning advertising with agencies up and down the West Coast, Mickey currently holds the position of creative director with Quisenberry Marketing & Design, a full-service advertising and interactive shop with offices in Spokane and Seattle, Wash.
Your Actions Create Your “Brand Narrative.”
Think for a moment about all the different types of "experiences" a typical consumer might have with your brand. She might see a commercial on...
Fast, Simple and Consistent.
Might not sound sexy. But it just might be the formula to your future success. In a world that's getting more complex, more complicated and...
Can transparency halt the “slow leak” of soda sales?
These have hardly been salad days for the sugary drink category. According to a report released this month by Beverage Digest, consumers are swilling less...
More brands feel confident showing their “human side.”
This week, two big cases were heard by the U.S. Supreme Court, both having to do with gay rights: California's Proposition 8, and the...
The brouhaha over buzz.
This week, Coca Cola released results of a study that concluded that online "buzz" has no measurable impact on sales. That's right. The company that's...
Is there any saving Daily Deals?
Way back in 2009 (ancient history in the digital world), Daily Deals providers such as Groupon and LivingSocial sprouted up on the digital landscape...
Job One: create amazing experiences.
If you were hobnobbing at a cocktail party, and asked anyone there what business they were were in, most likely you'd get an answer...
The consumer with two brains.
Here's a brain teaser for you. Let's say you purchased a ball and a bat, and the total for the two was $1.10. In...
The real lesson of the Burger King hack job.
As you may have heard, this past Monday morning, a group of hackers "hijacked" Burger King's official Twitter account (@BurgerKing) and replaced all the...
Will Carnival’s disaster sink the cruise industry?
Chances are, unless you live in a cave (or your mom's basement without Internet), you've been inundated with news reports, pictures and tweets about...
Lies, Damned Lies, and Your Communications Strategy.
Too many communications strategies are developed by first asking, "What do we want people to think we are." That idea, first formally put forward by...
Before Apple was Apple.
With the Super Bowl looming just around the corner, I thought it would be appropriate to revisit the "Grand-Daddy of Today's Super Bowl Extravaganzas"–Apple's...
Facebook’s new Graph Search: helpful, or creepy?
This past Tuesday, Facebook unveiled its revamped internal search system that makes it easier for users to get answers drawn from the social network's...
Will Augmented Reality make rich brand experiences a, well,reality?
Ever since the first marketer included an 800-number or a web URL in an ad or commercial, marketers have dreamed of the possibility of...
“Until you give them a reason to.”
Unfortunately, in marketing (as in many other industries), we tend to throw around generalizations as if they are gospel. We use these generalizations as...
He Zigged.
The "salesman's salesman," Hilary Hinton "Zig" Ziglar passed away on November 28th, a few weeks after his 86th birthday. Ziglar authored nearly 30 books (ten...
How one grumpy creative is learning to love data.
"How will we know that this will work?" This is the logical question for marketers to ask when presented with a new advertising concept or...
Using your limitations to your advantage.
Would Twitter be as useful or popular if it didn't restrict your messages to 140 characters? Would Groupon's emails receive a better open rate...
The one question to ask when updating your website.
A Say Media survey of 1,200 smartphone and tablet users is just one of many studies that show how the adoption of mobile is...
Windows 8: Where’s the buzz?
It's not that often we get the chance to watch a monumentally successful company in effect "reinvent itself" in real time right before our...