Mike Moran
Mike Moran
Mike Moran is an expert in internet marketing, search technology, social media, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. His previous appearances include keynote speaking appearances worldwide. Mike is the co-author of Outside-In Marketing and the best-selling Search Engine Marketing, Inc. He is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules. Mike founded and writes for Biznology® and writes regularly for other blogs.
When will B2B trade shows and in-person events return?
For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. You can’t look up without hearing…
How B2B Marketers Should Think About Uncertainty
It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going…
How are you managing the changing nature of B2B customers?
What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which…
AI is the wrong name but the right idea
Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month…
Eight years later, what did we learn from Watson winning Jeopardy?
If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very…
What’s the missing link in personalized content marketing?
William Gibson once said, “The future is already here—it’s just not very evenly distributed.” To me, that is one of the most important quotes for…
Does your customer experience track anti-conversions?
Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you–or at least takes…
Is AI coming for your job?
As someone who has been working in various forms of AI off and on since the ’80s, I have heard all sorts of dire predictions…
What are you doing about ad fraud?
According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don’t believe that (I do), suppose it was just…
Why you are ignoring your ugly site search
That headline isn’t fair to everyone, because some marketers are really working to make site search better. But I am pointing my finger at the…
Amazon telegraphs the next step in pharmacies
Jeff Bezos famously remarked once that “Your margin is my opportunity”–meaning that Amazon will relentlessly target high-margin businesses as its means to expand. It started…
You probably have too many personas
Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more personas,…
How did marketers let GDPR happen?
Marketers deserve GDPR because of the way they have rapaciously used every sliver of data they could get their hands on. The backlash has begun,…
How do you automate tagging your web content with industries?
If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries, but…
Why do you need to automate your content tagging with AI?
If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it every…
The three hard parts of manually tagging subjects on your web pages
Everyone loves faceted search–drilling down on your search results by selecting filters. We all use it in eCommerce to pick colors and prices, but we…
What is holding you back in digital marketing?
My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace…
The one marketing investment with no ROI that you must make
I am a big believer in marketing investments returning more than their investment–and you probably are, too. In these data-driven times, we all want to…
How do marketers manage their tech stack?
It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology,…