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Mark Ross-Smith

Mark Ross-Smith
Mark is a big data and loyalty specialist in the travel industry. Advising airlines, hotels and loyalty programs on strategies to drive new revenue through big data innovation.

Interview with Hilton VP CRM, Jonathon Wardman

Travel industry big data specialist, Mark Ross-Smith, speaks with Jonathon Wardman Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging...

How To Create A 360-Degree Customer View Using Data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy...

Dark Data: The Billion Dollar Opportunity

How can airlines, hotels, and travel companies leverage dark data capabilities? Every organization collects, stores and retains portions of dark data. It’s the digital equivalent...

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