Home Authors Posts by Elisa Mendes

Elisa Mendes

Elisa Mendes
Marketing PopUp
I'm passionate about interpreting and translating quantitative and qualitative data into customer insights and market trends. Pop Up is an extension of this passion and aims to share my thoughts about some of the main marketing trends. As the name of the blog reveals, PopUp intends to share these ideas in a punchy and impactful way.I hope you can also contribute for this blog by commenting and expressing your opinions. So please, feel free to express your "PopUp" mind!

Gamification: We Need to Play

Elisa Mendes -
GETTING ADDICTIVE: LEARNING IS THE DRUG "Games are a powerful and unique force in that can get people to get a predictable action against their...

I measure, therefore I exist

Elisa Mendes -
The idea of collecting data to inform self-improvement isn't new; however, only recently this concept has taken off due to the development of new...

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