Maria Pergolino
Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.
I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. This didn't happen for any particular reason, it just evolved...
Marketers typically spend the largest chunk of their budgets on lead generation, in order to find potential customers. These names are often fast-tracked over...
You're considering ramping up your marketing results by implementing a marketing automation system, but know you'll need to find someone to get things going....
Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together....
You've finally convinced your boss that content marketing is critical to your marketing strategy. You've found an editor that understands your industry. You've even...
Are you using a mix of inbound and outbound marketing for your lead generation efforts? You should be. Outbound marketing is any paid marketing –...
Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting...
Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many...
Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He's a fellow of...
Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where...
Galileo Galilei (better known by his first name) was a scientist. He lived from 1564 to 1642 and was also a mathematician, astronomer, physicist,...
For many, the holiday season translates to shopping, socializing and stress. Research shows we spend more time socializing and shopping in December at the...
The three As: Algebra, Analytics and Automation. If you're not using these three concepts in your online campaigns and for determining marketing ROI, your...
If you are a B2B marketer, you've probably heard the terms "game theory" or "gamification" in regards to advertising a few times. But what...
Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the...
Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses. After all, most leads these days tend...
Problem: Social media is a "24 hours a day, 7 days a week" proposition, but your business is more like a 9-to-5, with the...
When it comes to online B2B marketing, too many people fancy themselves an internet guru. They all claim to have the magic formula for...
So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and...
More tools are available to forge a path on this new frontier The era of mobile access is here. Our lifestyle has become mobile, thanks...