Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. But what are the numbers to know behind the most popular social media platforms?
Facts and statistics are always really helpful when it comes to making decisions about what to pursue in a marketing mix. We could tell you that B2B social media marketing has proved itself in many ways to be valuable and its potential for growth seems to grow everyday as social media user bases expand. But don’t take our word for it, here are some of the vital statistics to keep in mind when considering B2B social media marketing.
- Facebook: 800 million users. More than 75% of users are from outside of the United States. Three spikes in Facebook activity tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. (all times in EST), however posts published in the morning seem to do the best.
- Twitter: 300 million users. A majority of Twitter users are between the ages of 18 and 29. More than 50% of users are female and about 15% of users identify themselves as marketers. Minority internet users are more than twice as likely to use Twitter as are Caucasian internet users. Peak usage seems to occur between 2 p.m. and 6 p.m.
- LinkedIn: 116 million users. Many of the people at LinkedIn are professionals, business owners or other talented individuals. More than half are international users. Peak activity occurs between 9 a.m. and 3 p.m.
- Google+: 60 million users. Its user base tends to skew male, with most prominent occupations being in software engineering and development. They also tend to be between the ages of 25 to 34.
Does anything here surprise you? Do any of these statistics influence your B2B marketing strategy moving forward? Let us know in the comments!
Where did these statistics come from on the various user patterns?
Good stuff and yes it does place a numerical value on social marketing which in turn drives segmentation for which we all strive as marketers of our particular goods and services business. I will be interesting to know of the trends of each social network and if it is what the founders had envisioned.
Thanks for sharing.