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Karrie Sanderson

Karrie Sanderson
Karrie Sanderson is the Chief Marketing Officer at Typeform, leading all core marketing functions including brand strategy, advertising, demand generation, and product marketing. Karrie also oversees the internal creative studio as well as Typeform’s global communications, DEI, and Social Impact efforts. Prior to joining Typeform, Karrie served as Vice President of Strategy and Brand at Smartsheet and has previously held leadership positions at Pfizer, Coca-Cola, and Starbucks. She was also a co-founder and leader of Relevate Health Group in 2007, a health care strategy and marketing agency.

Three Signs Your Brand Isn’t Connecting with Customers

Customers have high demands for businesses, expecting personalized service across every touchpoint with a brand regardless of channel, and online interactions are no exception....

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