Kelly Atkinson
Kelly Atkinson
Kelly Atkinson is an Amsterdam-based writer, editor and translator specialising in social media marketing and online customer service. She blogs for Casengo, a provider of Customer service software that blends the best of email and chat.
3 ways to get your customers to come back
I say it time and again: it is much more expensive to gain new customers than to keep existing ones. Up to seven times...
3 customer service lessons learnt from other retailers’ mistakes
Management consulting company Accenture recently released its ninth annual Global Consumer Pulse Survey, chock-full of bad news for retailers around the world. The company...
Pinterest, a perfect platform for webshops
With new social media platforms popping up like mushrooms, you could be forgiven for not having a clue why your business needs to use...
Getting your customer service team in gear for ‘retailmas’
You know it's less than seven weeks to Christmas, right? Leaving the religious celebration aside (it's sacrilege, I know, but this is a business...
3 ways to think big whilst being small
As the owner of a small or medium-sized business, you may feel like you're at a terrific disadvantage. Depending on the country and the...
How to increase customer satisfaction with the Peak-End Rule
SEO, brand awareness, social media – there's a mountain of info out there on ways to increase traffic to your site, and boosting customer...
Setting your business apart with excellent customer service
In an overcrowded marketplace, it's usually not your product or service that makes you stand out. The way you handle your customers – that's...
3 low budget customer service investments for your SME
Customer service Although some parts of the world still have booming economies (I'm looking at you, Australia), most Western countries are very much in the...