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Kate Newlin

Kate Newlin
Kate Newlin Consulting
A senior business strategy consultant and author, Kate Newlin works with executives at crossroads in the development of their brands including:Discovery Channel Stores, Hershey's, Wyeth, Kraft, Hickory Farms, Ascendia Brands, Church & Dwight, COBY, and Natura Brasil. Kate's latest book, Passion Brands (Prometheus, 29) deconstructs how a small band of brands become consumer obsessions.

Starbucks’ Via Strikes a Cord with Marketers

Here's my take: 1. There's a PowerPoint someplace in Starbucks headquarters which outlines what percentage of the US population relies on instant coffee.Some sub-section of...

Is Starbucks 15th Avenue Their Ted, Song?

It's not that it's "doomed to fail" so much as "what would success look like?" This may be the Starbucks' version of TED and...

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