John Staples
John Staples
John is an industry thought leader with more than 25 years of business experience, including B-to-B field sales, sales management, and sales operations. John has delivered results for companies such as: ConocoPhillips, Ryder, Tekelec, Telcordia Technologies, United Site Services, Sparta Systems and others.
Top 10 CMO Transformational Best Practices
The need for transformational change is the reason they brought you into the organization. The CEO realized it was time to reinvent the Marketing...
Top 10 Best Practices from a Fortune 500 CMO
Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start...
Should Sales Take Over Marketing?
As a CMO you're constantly being criticized for not measuring the return on marketing spend. The back and forth is: "I need more marketing...
Isn’t It Time Sales Took Some Responsibility?
It's always marketing's fault. You're the CMO and you're doing everything world class marketing organizations do. Still, Sales backs over you at every opportunity!...
Why CMOs Struggle with the Last Mile
As CMO, you implemented marketing automation; provide great content, and your campaigns are world class. But you are not seeing results. It's always the...