Joel Percy
Joel Percy
Joel Percy, Director of North America for Eagle Eye
Joel is an experienced Loyalty and CRM executive with deep expertise in retail personalization and data monetization. At Loblaw Companies in Canada, he helped design, launch and run PC Plus, one of the world's first fully personalized digital rewards programs. He has also consulted with retailers around the globe on the design of personalized marketing programs. He is currently the Regional Director at Eagle Eye, where he helps clients grow loyalty and drive sales by building digital connections with their customers.
Is your approach to the three ‘I’s outdated? Maximizing interest, intent and in-basket to generate spend lift in today’s...
Merchants can see a significant lift from the three I’s -- interest, intent and in-basket, but some of the practices to achieve that incremental...
Marketing in the Moment: Getting the Payoff with Advanced Personalization
Personalization is the most economical way to drive customer behavior, boosting incremental sales and a company's bottom line. Indiscriminate sales or discounts offered to...