Jill Griffin

The Screamer, Floor Cleaner and Me

Strategy and execution. Consider them your loyalty plan's siamese twins. Neither thrives without the other. Just this week, I've had calls from two corporations selling costly products and services their customer base only buys sporadically. From an internationally syndicated residential real estate brokerage to...

What I Got for Christmas

I goofed. In the haste of the holidays, I made a quick trip to the neighborhood grocery for a must-have baking ingredient. Preoccupied with the half-made cookie dough that was languishing on my kitchen counter, I absent-mindedly backed my car out of my narrow...

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