Jason Swenk
Jason Swenk
Hi, I'm Jason Swenk. I started my career jumping into the Internet boom in 1999. I had a great passion for technology and marketing, so I started a digital agency. In 2011, I was lucky enough to have my agency acquired and then just 7 months later got acquired again by a public company. What a ride! "My goal of developing this content, is to provide valuable advice that provides immediate actionable steps you can do right now that will make a difference in your business. "
Knowledge Exchange within your Organization
The former CEO of HP, once said, "If only HP knew what HP knows, we would be three times more productive." Many organizations, like...
Top 10 social business Tips
Create a social business agenda and goals Make sure you have the right culture that aligns to your goals Create a digital council to support…
Corporate Borders – How to Break them Down? – Social Business
We live in a interesting time where the Internet and technology have allowed us to tear down borders despite distance, time and language challenges....
The Business Culture Needs to Change
I am on a mission to change the typical business culture on how we collaborate. I am wanting companies to start the process of...
What if we combined IBM’s Social Business and Apple’s User Experience
In the most recent blog post by Mark Fidelman, he talks about every company needing to be more like IBM and less like Apple....
The Collaborative Enterprise – Social Business
Companies are up against very challenging conditions in this current economy. At the same time, the increase of technology allows everyone to connect and...
Utilizing social media to enhance SEO
In our business, we get a lot of inquiries about search engine optimization (SEO), the practice of increasing website visibility in search engine results....
Social Business is Here
Now that social media has redefined our social lives and the way in which we communicate with each other, it's time for us to...
Social CRM for B2B
In my last few blog posts I've focused on the business-to-customer (B2C) aspects of online social engagement through social CRM. Today I want to...
Better Know Your Customers – Segmentation and Social CRM
Recently I've been working closely with a client, an automobile company, to develop and implement a social CRM strategy. The company wants to utilize...
ROI and One-to-One Marketing
I recently attended TechMedia's Digital Summit conference in Atlanta and heard Gary Vaynerchuk speak on the topic of ROI and social media. He told...
Striking the Right Balance With Social CRM
In my last post on social CRM, I talked about a common mistake that some businesses make when engaging customers through social media: failing...
Thinking one step ahead with social CRM
Pat Perdue's recent piece, 'Social Media and Customer Engagement', offered great examples of how, and how not, to provide customer service through social media....